AI Marketing Specialist (Required: Meta, Google, and/or Tiktok Ads)

About the Role

We are looking for a sharp, data-driven AI Marketing Specialist to own and scale our paid advertising ecosystem across Meta, Google, and TikTok. You will combine hands-on platform expertise with AI-powered workflows to build campaigns that convert, generate creative direction that resonates, and deliver reporting that turns data into decisions. This is a high-ownership, high-impact role at the intersection of performance marketing and modern AI tooling.

Key ResponsibilitiesPaid Media Management

• Plan, launch, and optimize campaigns across Meta Ads (Facebook & Instagram), Google Ads (Search, Display, Performance Max, YouTube), Email Marketing, and TikTok Ads.
• Own full-funnel strategy from awareness through conversion, including audience segmentation, bid strategy, budget pacing, and A/B testing.
• Monitor daily performance; proactively identify anomalies and implement corrective actions to protect ROAS and CPAs.
• Scale winning campaigns while maintaining efficiency targets, balancing aggressive growth with budget discipline.
• Stay current with platform algorithm updates, beta features, and ad policy changes across all three platforms.

Reporting & Analytics

• Build and maintain performance dashboards (Google Looker Studio, Meta Ads Manager, or equivalent) with clear KPI tracking.
• Deliver weekly, monthly, and quarterly reports to stakeholders — translating complex data into plain-language insights and recommendations.
• Leverage AI tools (e.g., ChatGPT, Claude, Gemini) to automate routine reporting tasks, surface trends, and generate narrative summaries.
• Run attribution analysis and assist with multi-touch modelling to accurately assess channel contribution.
• Conduct competitive analysis and benchmark performance against industry standards.

Creative Strategy & Direction

• Develop creative briefs informed by performance data — identifying winning hooks, formats, and messaging angles for each platform.
• Suggest ad creative concepts (static, video, carousel, UGC-style) grounded in audience insights and proven creative frameworks.
• Partner with designers and video editors (or use AI generation tools) to produce and iterate on ad creatives rapidly.
• Run structured creative testing to identify top-performing visuals, copy, and CTAs, and systematise learnings.
• Stay ahead of TikTok creative trends, Meta Reels formats, and YouTube Shorts best practices to keep creative fresh and native-feeling.

Email Marketing

• Plan and execute email marketing campaigns including newsletters, promotional sends, drip sequences, and lifecycle flows.
• Manage and grow the email list through segmentation, list hygiene, and integration with paid media audiences for retargeting and suppression.
• Write or brief compelling email copy and work with designers on templates that align with active ad creative.
• Monitor deliverability, open rates, click-through rates, and revenue attribution; run A/B tests on subject lines, CTAs, and send times.
• Leverage AI tools to personalise email content at scale and automate triggered send logic.

AI & Automation

• Integrate AI tools into campaign workflows, from copy generation and creative ideation to bid management and audience research.
• Use prompt engineering and AI-assisted analysis to accelerate decision-making and reduce manual workload.
• Identify and pilot emerging AI/automation tools that can improve team efficiency or campaign performance.

QualificationsRequired

• 3+ years of hands-on paid media experience managing campaigns on Meta Ads and Google Ads.
• Demonstrated experience running TikTok Ads campaigns with meaningful budget and measurable results.
• Strong analytical skills — comfortable working with large data sets, pivot tables, and performance dashboards.
• Proven track record of hitting and improving ROAS, CPA, and other performance KPIs.
• Experience writing creative briefs and collaborating with creative teams to produce high-performing ad content.
• Practical experience using AI tools (LLMs, image generators, etc.) in a professional marketing context.
• Excellent communication skills — able to present data and recommendations clearly to non-technical stakeholders.

Preferred

• Google Ads and/or Meta Blueprint certifications.
• Familiarity with attribution platforms (Triple Whale, Northbeam, Rockerbox, or similar).
• Experience with TikTok Creator Marketplace and UGC-driven ad strategies.
• Background in e-commerce, DTC, or performance-led SaaS marketing.
• Proficiency in Looker Studio, Tableau, or equivalent BI tools.
• Working knowledge of Python or SQL for data manipulation (a bonus, not a must).

Who You Are

• Platform native: you think in campaigns, not just ad sets, and know each platform's quirks intimately.
• Data-obsessed: you don't run on gut feel; every decision is hypothesis-driven and backed by numbers.
• Creative thinker: you can articulate why an ad works and brief a creative team with precision.
• AI-forward: you actively incorporate AI tools into your workflow and are curious about what's next.
• Self-directed: you thrive in autonomous roles, manage your own priorities, and flag issues early.
• Clear communicator: you can translate campaign performance into business impact for any audience.

Pay: Php30,000.00 - Php45,000.00 per month

Benefits:

• Health insurance
• Paid training

Application Question(s):

• Meta, Google and/or Tiktok Ads experience is required. Specify how many years of experience you have for each.
• How many years of experience do you have owning and managing ROAS and CPA performance metrics?

Work Location: Remote