Assistant Brand Manager
The Assistant Brand Manager is a full-time, on-site role based in Caloocan City. This role supports the development and execution of brand strategies, marketing plans, and promotional campaigns to strengthen brand visibility and market share. Day-to-day responsibilities include coordinating with cross-functional teams (sales, trade marketing, R&D, and supply chain), managing timelines, and tracking the performance of marketing initiatives. The Assistant Brand Manager assists in market research, competitor analysis, and consumer insights gathering to guide brand decisions. The role also involves preparing reports and presentations, monitoring brand budgets, supporting product launches, and ensuring consistent brand messaging across all touchpoints and materials.
Qualifications
- Strong foundation in brand management, marketing principles, and consumer behavior, with the ability to translate insights into actionable plans.
- Proficiency in market and data analysis, including interpreting sales reports, market trends, and research findings to support brand strategies.
- Excellent written and verbal communication skills, including the ability to create clear briefs, reports, and presentations for stakeholders.
- Solid organizational and project management abilities, with attention to detail and capability to handle multiple initiatives and deadlines.
- Comfort working with cross-functional teams, demonstrating collaboration, problem-solving, and stakeholder management skills.
- Basic proficiency with productivity tools (e.g., spreadsheets, presentation software, and collaborative platforms); familiarity with digital and social media channels is an advantage.
- Bachelor’s degree in Marketing, Business, Management, or a related field, or equivalent practical experience.
- Experience in FMCG or consumer packaged goods is a plus, particularly in brand, trade marketing, or related roles.
- Willingness to work on-site in Caloocan City and to conduct occasional fieldwork, store checks, or event visits as needed.
Work Location: In person