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Assistant Brand Manager
REQ ID
98460
POSTED
May 29, 2026
FUNCTION
Marketing
LOCATION
Kuala Lumpur, 10, MY, 47810
We’re looking for an Assistant Brand Manager to join the Malaysia Prestige team. This role will be responsible not only for the commercial success of brands’ under their care, but also the acceleration of Coty’s ambitions within fragrance and colour cosmetics space, through impactful marketing strategy and impeccable execution.
THE ROLE
OPTIMIZE, ENABLE, INNOVATE!
As our Assistant Brand Manager, this role is accountable to unleash the full potential of the brand portfolio and to drive long-term sustainable category growth agenda towards COTY’s strategic objectives. You will build groundbreaking campaigns and bring it to life.
You will be reporting to Brand Manager, and you will manage:
Brand Management
Owning end-to-end process from planning assistance to execution of New product launch and campaign management within A&CP budget and local priorities
Partner Media and PR Agencies to develop cohesive Media and PR Strategy to build brand desirability, and support launches and brand development
Track and monitoring key metrics (reach, impressions, brand recall, etc.) and evaluate the ROI.
Lead the collaboration with retailers to ensure consistent and effective execution of brand strategies and mechanics across all sales channels.
Trade Marketing, BTL: Promotion & Animation
Plan and execute BTL promotions across Dept Stores, Sephora and Perfumery and Ecommerce channels for in-store, omni excellence
Develop exclusive offerings and promotions tailored to various customers/channels and end consumers
Plan and execute animations and podiums with Key Accounts, Visual Merchandising and Retail Operations. Conceptualize and supervise the implementation of brand-building and sales-generating events that express the brand’s heritage, image, and expertise
Co-own brand-, category- and BA-productivity with Retail Operations and Key Accounts
Support retail excellence team with monthly sales activation planning, identifying opportunities to maximize performance and mitigate risks along with Brand Manager.
Work closely with the Visual Merchandising and Retail Excellence teams to execute product staging, promotional materials, and POS displays that enhance the shopper journey.
Support training initiatives for Beauty Advisors, ensuring brand messaging, promotions, and customer interactions are executed with excellence.
Demand Planning & Forecasting
Provide brand analysis for new marketing initiatives forecast, and work with key stakeholders to drive global and local ambitions and priorities; rephase forecasts as required and track performance of innovations and key franchises/categories
Manage salable & collaterals inventory and make plans as required for discontinuations and E&O reduction
Shape upcoming forecasts based on a review of Commercial sell-out results from NPD and on-shot promotions.
Reporting & Others
Weekly, Monthly and Quarterly reporting per brand and APAC requirements, and managing ad hoc reporting requests as required
Analyses sales on per-SKU and per-store basis to ensure that the brand’s tactics are working towards the achievement of total brand targets
Identify opportunity and risks per-SKU and shape upcoming forecasts based on a review of Commercial sell-out results from NPD and on-shot promotions.
YOU ARE A COTY FIT
You like to make a difference. As an Assistant Brand Manager, you will share your valuable experience with the team, and you get energy from working in a fast-paced, diverse and international environment. Other than that, you should also have the following requirements:
3–5 years of marketing experience within the cosmetics industry, including trade marketing experience, in Malaysia market
Excellent time management skills and the ability to prioritize effectively and work under pressure.
Highly detailed with strong organizational and analytical skills
Team player, ability to develop effective working relationships both internally & externally, and excel in a multi-cultural environment
Proactive, agile, with strong business acumen
Highly proficient in MS Excel and PowerPoint
CRM and multi-brand management experience is preferred
If you’re ready to support and shape the future of beauty, we want you on our team!
WHAT WE OFFER
This is a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.
Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.
We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.
ABOUT US
Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.
Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.
98460
POSTED
May 29, 2026
FUNCTION
Marketing
LOCATION
Kuala Lumpur, 10, MY, 47810
We’re looking for an Assistant Brand Manager to join the Malaysia Prestige team. This role will be responsible not only for the commercial success of brands’ under their care, but also the acceleration of Coty’s ambitions within fragrance and colour cosmetics space, through impactful marketing strategy and impeccable execution.
THE ROLE
OPTIMIZE, ENABLE, INNOVATE!
As our Assistant Brand Manager, this role is accountable to unleash the full potential of the brand portfolio and to drive long-term sustainable category growth agenda towards COTY’s strategic objectives. You will build groundbreaking campaigns and bring it to life.
You will be reporting to Brand Manager, and you will manage:
Brand Management
Owning end-to-end process from planning assistance to execution of New product launch and campaign management within A&CP budget and local priorities
Partner Media and PR Agencies to develop cohesive Media and PR Strategy to build brand desirability, and support launches and brand development
Track and monitoring key metrics (reach, impressions, brand recall, etc.) and evaluate the ROI.
Lead the collaboration with retailers to ensure consistent and effective execution of brand strategies and mechanics across all sales channels.
Trade Marketing, BTL: Promotion & Animation
Plan and execute BTL promotions across Dept Stores, Sephora and Perfumery and Ecommerce channels for in-store, omni excellence
Develop exclusive offerings and promotions tailored to various customers/channels and end consumers
Plan and execute animations and podiums with Key Accounts, Visual Merchandising and Retail Operations. Conceptualize and supervise the implementation of brand-building and sales-generating events that express the brand’s heritage, image, and expertise
Co-own brand-, category- and BA-productivity with Retail Operations and Key Accounts
Support retail excellence team with monthly sales activation planning, identifying opportunities to maximize performance and mitigate risks along with Brand Manager.
Work closely with the Visual Merchandising and Retail Excellence teams to execute product staging, promotional materials, and POS displays that enhance the shopper journey.
Support training initiatives for Beauty Advisors, ensuring brand messaging, promotions, and customer interactions are executed with excellence.
Demand Planning & Forecasting
Provide brand analysis for new marketing initiatives forecast, and work with key stakeholders to drive global and local ambitions and priorities; rephase forecasts as required and track performance of innovations and key franchises/categories
Manage salable & collaterals inventory and make plans as required for discontinuations and E&O reduction
Shape upcoming forecasts based on a review of Commercial sell-out results from NPD and on-shot promotions.
Reporting & Others
Weekly, Monthly and Quarterly reporting per brand and APAC requirements, and managing ad hoc reporting requests as required
Analyses sales on per-SKU and per-store basis to ensure that the brand’s tactics are working towards the achievement of total brand targets
Identify opportunity and risks per-SKU and shape upcoming forecasts based on a review of Commercial sell-out results from NPD and on-shot promotions.
YOU ARE A COTY FIT
You like to make a difference. As an Assistant Brand Manager, you will share your valuable experience with the team, and you get energy from working in a fast-paced, diverse and international environment. Other than that, you should also have the following requirements:
3–5 years of marketing experience within the cosmetics industry, including trade marketing experience, in Malaysia market
Excellent time management skills and the ability to prioritize effectively and work under pressure.
Highly detailed with strong organizational and analytical skills
Team player, ability to develop effective working relationships both internally & externally, and excel in a multi-cultural environment
Proactive, agile, with strong business acumen
Highly proficient in MS Excel and PowerPoint
CRM and multi-brand management experience is preferred
If you’re ready to support and shape the future of beauty, we want you on our team!
WHAT WE OFFER
This is a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.
Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.
We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.
ABOUT US
Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.
Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.
About Coty
Visit websiteApply Now
PostedMay 29, 2026
ClosesJune 28, 2026