Assistant Manager Brand Communication
JUNIOR MANAGER BRAND COMMUNICATION – LIFESTYLE (SPAIN)
AREA:
Brand adidas (Lifestyle)DEPARTMENT:
Brand CommsLOCATION:
Zaragoza, SpainDIRECT REPORTING LINE:
Senior Manager Brand Comms LifestyleSCOPE:
Spain & Portugal (Iberia support)GRADE:
P1PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION
IMPACTFUL, INTEGRATED BRAND ACTIVATION PLANS
for the Originals and Sportswear categories in Spain.CULTURAL RELEVANCE, CONSUMER ENGAGEMENT, AND COMMERCIAL IMPACT
, while ensuring alignment with European and Global Brand Direction.BACK-OFFICE AND OPERATIONAL COMPONENT
, supporting the category acrossSPAIN AND PORTUGAL
, ensuring smooth execution, coordination, and delivery of all Comms initiatives.KEY RESPONSIBILITIES
BRAND ACTIVATION & COMMS
- Support the development and execution of
360° LIFESTYLE ACTIVATION PLANS
across all channels. - Ensure
CONSISTENT AND PREMIUM BRAND EXECUTION
in line with adidas guidelines and positioning. - Support the implementation of
GLOBAL AND EUROPEAN CAMPAIGNS
adapted to the local market. - Contribute to building strong
CULTURAL MOMENTS AND PARTNERSHIPS
within Lifestyle.
OPERATIONAL & BACK-OFFICE SUPPORT (SPAIN & PORTUGAL)
- Act as a
KEY OPERATIONAL BACKBONE
for the Lifestyle category across Iberia. - Support
PLANNING, COORDINATION, AND TRACKING
of campaigns and activations. - Manage
PRODUCT ORDERS AND LOGISTICS
for shootings, events, and seeding. - Ensure
TIMELY DELIVERY AND FOLLOW-UP
with internal teams, agencies, and partners. - Maintain and update
BRAND CALENDARS, TOOLS, AND REPORTING FRAMEWORKS
.
CROSS-FUNCTIONAL COORDINATION
- Collaborate with internal stakeholders (Brand Comms, PR, Culture Marketing, Digital, Social, POS, Sales, GTM teams…).
- Coordinate with
EXTERNAL AGENCIES, CREATORS, AND PARTNERS
to deliver best-in-class activations. - Support briefing and alignment to ensure
EXECUTIONAL EXCELLENCE ACROSS ALL TOUCHPOINTS
.
COMMERCIAL & PERFORMANCE FOCUS
- Support initiatives that drive
CONSUMER ENGAGEMENT, STORE TRAFFIC, AND SELL-OUT PERFORMANCE
. - Assist in tracking and reporting
KPIS (BUDGET, TIMELINES, PERFORMANCE, ENGAGEMENT)
. - Monitor activations and contribute to
POST-CAMPAIGN ANALYSIS AND LEARNINGS
.
KEY RELATIONSHIPS
- Senior Manager Brand Comms Lifestyle
- Iberia Brand Comms teams
- Omnichannel & Sales teams
- GTM teams
- External agencies, creators, and partners
KNOWLEDGE, SKILLS & ABILITIES
- Strong
ORGANIZATIONAL AND PROJECT MANAGEMENT SKILLS
- Ability to manage
MULTIPLE STAKEHOLDERS AND TIMELINES
- High attention to detail and
OPERATIONAL RIGOR
- Strong
COMMUNICATION AND COLLABORATION MINDSET
- Good understanding of
LIFESTYLE, FASHION, AND CULTURAL ECOSYSTEMS
- Interest in
CONSUMER TRENDS, CREATORS, AND URBAN CULTURE
- Experience with
TOOLS (SAP OR SIMILAR) IS A PLUS
- Fluency in
SPANISH AND ENGLISH
REQUISITE EDUCATION & EXPERIENCE
- University degree in Marketing, Communication, or related field
- 2–3 years of experience in
BRAND COMMUNICATION, MARKETING, OR ACTIVATION
- Experience in Lifestyle, fashion, or cultural-driven industries is a strong plus
- Previous exposure to
OPERATIONAL / COORDINATION ROLES
is valued
KEY SUCCESS FACTORS
- Ability to
BALANCE CREATIVE THINKING WITH OPERATIONAL EXCELLENCE
- Strong execution mindset with
ATTENTION TO DETAIL
- Capability to support both
FRONT-END ACTIVATIONS AND BACK-END PROCESSES
- Delivering
ON-TIME, ON-BUDGET, AND HIGH-QUALITY ACTIVATIONS
- Contributing to
BRAND DESIRABILITY AND COMMERCIAL IMPACT
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –
BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.