Assistant Manager - Brand Marketing

• Job Summary

The Assistant Manager – Brand Marketing plays a key role in supporting the Brand Manager in planning, executing, and optimizing brand initiatives. This role oversees a small marketing team, coordinates campaigns, ensures brand consistency, and provides actionable insights from market and performance data. The Assistant Manager collaborates with cross-functional teams and external partners to drive brand visibility, customer engagement, and business growth.

Key Responsibilities

Brand Strategy & Execution

• Support the development and implementation of brand strategies aligned with business objectives.
• Ensure brand guidelines are consistently applied across all marketing channels and materials.
• Assist in planning product launches, promotions, and marketing initiatives.

Team Leadership & Supervision

• Supervise and guide junior marketing staff (Supervisors, Associates, Assistants).
• Assign tasks, monitor progress, and provide coaching and feedback.
• Foster a collaborative and high-performance team culture.

Pricing & Promotions

• Assist in implementing pricing strategies and promotional campaigns.
• Monitor product pricing, promotions, and sales performance, providing insights for decision-making.
• Coordinate with sales and marketing teams to ensure campaigns are executed effectively.

Marketing Campaigns & Performance Tracking

• Support the planning and coordination of multi-channel marketing campaigns.
• Track KPIs, campaign performance, and customer engagement metrics.
• Prepare reports and provide insights to the Brand Manager for optimization.

Market & Competitor Insights

• Collect and analyze market, customer, and competitor data.
• Provide recommendations to enhance product offerings, campaigns, and brand initiatives.

Budget & Resource Management

• Assist in managing marketing budgets and monitoring campaign costs.
• Ensure efficient allocation of resources to maximize ROI.

Cross-Functional Collaboration

• Work closely with sales, merchandising, operations, and external agencies to align marketing efforts with business goals.
• Build strong relationships with vendors, partners, and internal stakeholders.

Process Improvement & Reporting

• Identify opportunities to improve marketing processes and workflows.
• Prepare detailed reports on marketing activities, campaign performance, and brand metrics.

Other Responsibilities

• Perform additional tasks as assigned by the Brand Manager to support brand initiatives.
• Qualifications

· Bachelor’s degree in Marketing, Business, or a related field.

· 3–5 years of experience in brand marketing, product marketing, or related roles, including team coordination or supervision.

· Experience in campaign execution, pricing support, and market research.

· Proficiency in Microsoft Office Suite and marketing analytics tools.

· Strong project management and organizational skills; ability to prioritize and meet deadlines in a fast-paced environment.

· Analytical and data-driven mindset; ability to interpret metrics and make recommendations.

· Excellent communication and collaboration skills with internal teams, vendors, and stakeholders.

· Up-to-date knowledge of digital marketing trends, tools, and best practices.

· Leadership and mentoring capabilities; ability to motivate and develop junior staff.

· Attention to detail and commitment to brand quality and consistency.

Pay: Php55,000.00 - Php60,000.00 per month

Benefits:

• Company events
• Employee discount
• Flexible schedule
• Flextime
• Health insurance
• Life insurance
• On-site parking
• Opportunities for promotion
• Pay raise
• Promotion to permanent employee
• Work from home

Application Question(s):

• What is your expected salary for this role?

Work Location: In person