Assistant Manager, Group Corporate & Brand Communications
Role Purpose
The Asst Manager, Group Corporate & Brand Communicationsis a senior individual contributor responsible for driving group-levelcorporate communications delivery and brand consistency across markets.
The role focuses on turning the Group’s corporate narrative,leadership positioning and communications priorities into high-quality, on-timeexecution across internal and external channels, and on establishing scalableengagement and planning processes with country markets.
This role plays a critical part in strengthening FullertonHealth Group’s reputation, leadership visibility and capital-markets readiness.
Key responsibilities:
1. Group corporate narrative and messaging frameworks
- Drive the development, maintenance and practical application of the Group corporate narrative and messaging frameworks.
- Translate business priorities, leadership messaging and corporate positioning into clear message houses and usable content frameworks for internal and external communications.
- Coordinate validation of messaging with senior leaders, functional subject-matter experts and country representatives.
2. Proactive PR and external communications delivery
- Develop and deliver proactive corporate PR storylines and announcement programmes aligned to the Group’s business priorities.
- Work directly with media and PR agencies on story development, pitching, content preparation and campaign execution.
- Support media engagement activities, including spokesperson preparation, key messages and briefing materials.
- Support issues and reputational communications as required.
3. Executive thought leadership programmes
- Develop and execute executive thought leadership programmes for the Group CEO and senior leaders.
- Plan and coordinate thought leadership content across internal and external platforms, including media, digital channels and corporate communications.
- Support leadership positioning in priority topics such as healthcare transformation, quality, access and innovation.
4. Group–country communications planning and operatingmodel
- Design and manage a structured engagement and planning process with country communications representatives.
- Establish and maintain a rolling Group and country communications calendar covering internal and external communications activities.
- Drive alignment, prioritisation and delivery discipline across markets.
5. Brand consistency and communications qualitygovernance
- Drive brand and communications consistency across markets and channels, in line with Group standards and guidelines.
- Support the VP in implementing content governance frameworks, tone of voice and quality standards.
- Review and quality-assure key corporate communications materials before release.
6. Corporate campaigns and digital channels coordination
- Coordinate group-level corporate communications campaigns across digital and corporate channels, including websites, LinkedIn and other corporate platforms.
- Work closely with digital and content leads to ensure communications readiness and consistency across platforms.
- Support the development and rollout of corporate videos and major corporate communications assets.
Requirements
- 4-5 years of experience in corporate communications, brand communications or external relations.
- Proven experience in a regional or group communications role in a multi-market organisation.
- Strong track record in: corporate narrative and messaging frameworks, proactive PR and corporate announcements, executive communications and thought leadership, cross-market stakeholder coordination
- Experience in healthcare, financial services or other regulated industries is strongly preferred.
- Demonstrated ability to operate as a senior individual contributor and delivery lead.