B2B Content Writer (SaaS & Technology)

About Eazy ERP Technologies Pvt. Ltd.

Founded in 2007, Eazy Business Solutions builds intelligent ERP and channel management platforms for manufacturers, distributors, and retailers.

From day one to large-scale operations, we offer a complete suite; ERP, DMS, SFA (Recibo), CRM, Payroll, Dealer Portal, and more, designed to evolve with every stage of your business.

Trusted by 650+ organizations across 20+ countries, including India, the Middle East, and Africa. Eazy stands for secure, scalable solutions backed by a people-first culture and globally recognized like Great Place to Work®.

Role Overview

We are looking for a passionate and strategic B2B Content Writer who can create high-quality content that educates, engages, and drives demand for our software solutions. The ideal candidate should have strong writing skills, an understanding of B2B marketing, and the ability to translate complex technology concepts into compelling content for business audiences.

If you have experience writing for SaaS, ERP, CRM, DMS, SFA, or enterprise technology products and understand how content contributes to lead generation and brand positioning, we'd love to hear from you.

Key Responsibilities

Content Creation

✔ Develop high-quality content across multiple formats, including:

• Blogs and articles
• Website pages
• Case studies
• Whitepapers and eBooks
• Product brochures
• Customer success stories
• LinkedIn content
• Email marketing campaigns
• Industry reports and thought leadership pieces

✔ Create compelling content tailored for decision-makers such as CEOs, CFOs, Operations Heads, IT Leaders, and Business Owners.

✔ Simplify complex software concepts into engaging and easy-to-understand content.

B2B Marketing Support

✔ Collaborate with marketing, sales, and product teams to create content that supports lead generation and sales enablement.

✔ Develop content for different stages of the buyer journey.

✔ Assist in creating messaging and positioning for products and campaigns.

Research & Industry Insights

✔ Conduct in-depth research on industry trends, customer pain points, competitor activities, and emerging technologies.

✔ Stay updated on trends in ERP, CRM, DMS, SFA, Manufacturing, Retail, Distribution, and Enterprise Software.

SEO, GEO & Content Optimization

✔ Create SEO-optimized content based on keyword research and search intent.

✔ Understand and implement GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) best practices.

✔ Optimize content for discoverability across traditional search engines and AI-driven platforms.

✔ Monitor content performance and suggest improvements based on analytics.

Editing & Quality Assurance

✔ Proofread and edit content to ensure clarity, accuracy, consistency, and adherence to brand guidelines.

✔ Maintain high editorial standards across all communication channels.

✔ Update and refresh existing content to improve performance and relevance.

Skills & Competencies

Required Skills

✔ Excellent written and verbal communication skills

✔ Exceptional written English and storytelling skills

✔ Strong understanding of B2B content marketing

✔ Strong attention to detail and editing skills

✔ Ability to conduct independent research and create authoritative content

✔ Ability to manage multiple projects and meet deadlines

Technical & Behavioral Competencies

✔ Experience writing long-form and short-form content

✔ Understanding of SEO fundamentals, keyword research, and content optimization

✔ Strong research and analytical abilities

✔ Ability to translate technical concepts into business-focused content

✔ Collaborative mindset with the ability to work cross-functionally

Qualifications & Experience

• Bachelor's degree in English, Journalism, Communications, Marketing, or a related field

• 2–4 years of content writing experience, preferably in B2B technology or software industries

• Strong understanding of B2B content marketing

• Experience writing long-form and short-form content

• Ability to conduct independent research and create authoritative content

• Understanding of SEO fundamentals, keyword research, and content optimization

Preferred Qualifications

• Knowledge of GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization)

• Experience using tools such as ChatGPT, Claude, Gemini, Surfer SEO, SEMrush, Ahrefs, or similar content and SEO platforms

• Understanding of content analytics and performance measurement

• Familiarity with LinkedIn content strategy and B2B social media content creation

• Experience working closely with sales and product teams

What Success Looks Like

✔ Consistently producing high-quality, error-free content

✔ Increasing organic visibility through SEO and GEO-focused content

✔ Creating content that supports lead generation and sales conversations

✔ Building thought leadership for the brand across digital channels

✔ Contributing to website traffic growth, engagement, and inbound inquiries

Hiring Process

1. HR Screening

2. Interview Round

3. Final Discussion

4. Offer Rollout

Awards & Achievements

• India's First Tally Integrated ERP

• Fast Growing ERP Brand

• 5000+ Clients Served

Perks & Rewards

• Attractive Incentives & Performance Rewards

• Monthly & Quarterly Recognition Programs

• Festival Celebrations & Team Engagement Activities

• Employee Appreciation Programs

• Growth-Based Salary Reviews

• Competitive Compensation Package

• Supportive & Positive Work Environment

• Work-Life Balance Initiatives

Employee Benefits

• Paid Leaves & Holidays

• Career Development Support

• Friendly & Inclusive Workplace

• Team Outings & Engagement Activities

• Exposure to Leadership & Strategic Projects

• Internal Growth Opportunities

Connect with Us

Follow Eazy ERP Technologies Pvt. Ltd. for company culture, hiring updates & employee stories:

LinkedIn: https://www.linkedin.com/company/eazy-erp-technologies-private-limited/

Instagram: https://www.instagram.com/eazy_erp?igsh=NjlzNTllNzJkc2xt

Life at Eazy: https://www.instagram.com/lifeateazy?igsh=MXVwb3BwczUwajllMA==

Website: https://www.eazyerp.com/