B2B Marketing Campaign Manager

Contract type: Temporary (approx. 12 months to May 2027)

Reports to: Chief Marketing Officer

Location: Fulham / Hybrid

Salary: £45,000

About Adzuna

Adzuna is a smart, global job platform used by tens of millions of people every month. Operating across 19 markets worldwide, we help job seekers find better, faster - and help employers and recruiters reach the right talent at scale. Our unique labour market data and technology-driven approach set us apart in a competitive industry.

We're a growing, commercially minded team that moves fast, takes ownership and loves what we do.

About the Role

This is a fantastic opportunity for an ambitious B2B marketer with 4+ years of experience to step into a broad, hands-on role during a period of maternity leave. You’ll execute key B2B marketing initiatives with support from performance, content and leadership teams.

We need someone who can execute the strategy confidently, respond quickly when market conditions shift, and take real accountability for results. You'll receive a full handover from the current B2B Marketing Manager before they go on leave.

What You'll Do

Strategy Execution

• Execute the B2B marketing strategy in the US, UK and France.
• Monitor market trends and be ready to adapt campaigns and tactics quickly in response to changing conditions or commercial challenges.
• Develop a solid understanding of Adzuna's ICP and ensure all activity is aligned to buyer needs and behaviours.

Lead Generation & Pipeline

• Plan and execute multi-channel lead generation campaigns across digital, email and content channels.
• Support Account Based Marketing (ABM) activity targeting key accounts and high-priority prospects.
• Collaborate closely with the Sales team to understand pipeline needs and ensure marketing is supporting the funnel at every stage.
• Manage post-campaign lead follow-up and track all marketing-generated leads through HubSpot.

Performance Marketing

• Manage and optimise B2B paid campaigns on LinkedIn
• Monitor and report on campaign performance using Google Analytics and HubSpot data.
• Make data-informed decisions to improve performance and demonstrate contribution to pipeline.

Content & Creative

• Oversee the production of ad creatives, and write engaging ad copy
• Assist with the copywriting of long-form content (e.g. blog posts, case studies, email campaigns) aligned to the ICP.
• Draw on Adzuna's unique labour market data to produce compelling B2B content.
• Manage and grow Adzuna's B2B social presence, primarily LinkedIn.

CRM & Data

• Own the lead management process in HubSpot, ensuring accurate tracking, attribution and reporting.
• Maintain and grow the prospect database.
• Produce regular campaign and pipeline reports using HubSpot and Google Sheets / Excel.

Requirements

• 4+ years of experience in a B2B marketing role (in-house or agency).
• Proficient in LinkedIn Ads, with working knowledge of Google Ads and Microsoft Ads.
• Comfortable working in HubSpot (or a similar CRM) - able to manage campaigns, track leads and pull reports.
• Able to analyse campaign and CRM data and turn it into clear, actionable insight.
• Solid working knowledge of Google Sheets / Excel for reporting and data management.
• Strong copywriting skills - able to write punchy ad copy
• Ability to produce engaging long-form content in line with our ICP (with support from the wider team)
• Experience working in a sales-led company with a good understanding of lead generation tactics and the B2B funnel.
• Proactive and adaptable - someone who can respond well when priorities shift or market conditions change.
• Comfortable working independently in a lean SME environment.
• French speaker (desirable)

Benefits

• Reward: We offer a competitive financial package which includes a competitive salary, stock options (we are all owners!) and a contributory pension scheme.
• Wellbeing: Amongst other things, enhanced maternity and paternity leave; 25 days paid holiday per year plus 8 bank holidays; 3 paid volunteer days/year; Summer hours through July and August (we finish at 4pm on a Friday); and a full programme of wellbeing activities and events.
• Hybrid working: We are a fully hybrid company - half our workforce are remote. With employees located in different time zones, we embrace asynchronous work and ensure that everything we do reflects the hybrid nature of our workforce so that everyone feels included. In addition, we have a travel programme, to help facilitate effective hybrid working.
• Flexible working: For those working out of our London office, we have a flexible working policy which means you can work from home 2 days per week.
• Diversity & inclusion: We are committed to hiring a diverse workforce and creating an environment where everyone feels included and welcome. Our D&I committee helps deliver a programme of activities and actions to support this important area.
• Training: Learning and development is an important pillar of our culture and there are plenty of opportunities to learn, develop and grow whether through our Adzuna Academy training programme, attending conferences, team training budgets, individual development plans and coaching from experienced and supportive peers and managers.
• Fun stuff: We have a packed social calendar, twice annual global team get-togethers and an enviable culture thanks to the amazing and smart people who make Adzuna a great place to work. Lots of this is done virtually to ensure that everyone is included.

A bit more about Adzuna

Adzuna is an established and profitable job search engine that lists every job, everywhere. Launched in 2011, we help over 10 million visitors a month in 19 markets find better, more fulfilling jobs. Governments and the world’s largest companies trust us for our unique global audience and jobs market intelligence, and we walk the walk on things like Salary Transparency and Gender Pay. Adzuna’s success to date has been down to the skills and determination of our brilliant staff and their passion for job seekers. If you like the sound of applying your skills in a pivotal role in a leading global technology business, apply to join us today.

We treat jobseekers as people not as products. We do the same for our team, seeing the diverse range of strengths they bring to our business. Regardless of background, race, gender, sexuality or ability, we welcome everyone to our team. Our people are the most important asset we have.

Please let us know if we need to accommodate a disability during the hiring process, so that we can give you the support you need.

Proud member of the Disability Confident employer scheme.