Brand and Content Marketing Manager
Parker & Sons is seeking a strategic, creative, and highly collaborative Marketing Manager to lead our overarching brand execution, corporate messaging, and multimedia content strategies. Working hand-in-hand and in daily coordination with the Vice President of Marketing, you will be a key driver of our high-level advertising initiatives, omnichannel media placements, and brand narrative scaling.
This role is designed for a brand storyteller who can balance creative vision with commercial execution. You will oversee traditional and digital media campaigns, manage external creative agencies, guide our upcoming corporate brand refresh, and lead an internal multimedia team to produce top-of-funnel content that drives brand equity and market dominance.
Keeping you comfortable with expert heating, cooling, plumbing and electrical service, since 1974, Parker & Sons has been serving homeowners and businesses for almost 50 years and is recognized nationally for being one of the most successful heating, cooling, plumbing, and air quality contractors in the industry. Serving Maricopa, Pinal, and Gila Counties, Parker & Sons continues after all these years to maintain an A+ rating with the Better Business Bureau and even won the BBB Torch Award for Business Ethics (Twice!).
What's In It For Me?
- $90,000-$100,000 base pay plus bonus (DOE)
- Hyrbrid work schedule (must be local to Phoenix, AZ)
- Work from home (partial) options available
- Robust PTO and Sick Time Plan
- Company Health, Vision and Dental plans
- 401K Retirement Plan with company matching
- Life Insurance, Short-Term and Long-Term Disability and other benefits
- Continuous Training for your Professional Development
- Working in a dynamic, collaborative, and fun environment with other professionals within the
- Coached and supported career growth
1. Advertising Strategy & Media Management (In Coordination with the VP of Marketing)
- Omnichannel Campaigns: Collaboratively build, deploy, and maintain robust marketing and advertising strategies to meet aggressive company revenue objectives and support existing home services lines.
- Media Placement & Buying: Work closely with the VP of Marketing to plan, budget, and execute traditional media runs, including television, radio, billboards, and high-volume direct mail.
- Agency Coordination: Serve as the day-to-day point of contact for external media partners, creative agencies, and branding firms to ensure seamless campaign execution and asset alignment.
- Budget Tracking: Manage and pace the allocated annual media budget, evaluating campaign performance and media drops against overall brand awareness and call spikes.
2. Brand Stewardship & Content Strategy
- Brand Refresh Leadership: Partner with external branding agencies to spearhead the internal rollout and external launch of upcoming corporate brand refreshes, ensuring absolute consistency across all assets.
- Content Roadmap: Architect a comprehensive, long-term brand and content roadmap designed to scale organic brand visibility, video storytelling, and customer education.
- Acquisition Branding: Oversee the branding integration and digital asset transition for newly acquired companies and expanding service lines.
- PR & Earned Media: Draft compelling press releases and manage relations with local news outlets to secure positive community visibility and earned media coverage.
3. Team Leadership & Cross-Functional Collaboration
- Team Management: Directly manage, mentor, and oversee the daily success of a small team of 2 creative marketing professionals (including our Video & Graphic Design Content Specialists).
- Cross-Department Continuity: Align closely with internal digital, web development, UX, and email marketing teams to ensure a unified brand message across the entire customer journey.
- Professional Experience: 4–8+ years of progressive experience in brand management, corporate content strategy, or high-volume B2C advertising. Experience in the home services industry, retail, or franchise models is highly preferred.
- Leadership & Team Management: Proven track record of managing and driving results from a team of creative professionals, videographers, or content specialists.
- Agency Experience: Demonstrated success managing relationships and production timelines with external creative, or branding agencies.
- Technical & Analytical Literacy: Strong familiarity with tracking advertising metrics, analyzing campaign ROI, and utilizing productivity tools. High proficiency in Microsoft Excel (VLOOKUPs, pivot tables) and PowerPoint is required.
- Education: Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
- Compliance: Must pass a pre-employment background check.