Brand Campaign Manager (Maternity Cover)

As a Brand Campaign Manager, you will raise the awareness of the brand and properties in key markets through a multi-layer campaign strategy. Drive ROI for need-properties through revenue-driving campaign pushes. Amplify property activations and reinforce the positioning of each property through fit-for-channel assets and storytelling, in turn driving desirability for both Belmond and Property brands. Manage planning, creation, distribution and measurement of content across all channels to cement. Belmond as a captivating narrator and a trusted source of travel and lifestyle content

Primary Responsibilities

Campaign Planning and Process:

• Act as key coordinator for campaign rollout across all channels from briefing to delivery
• Own central campaign calendar: Focus on hero campaigns, revenue campaigns, on property stories, events and key cultural moments, working closely with local teams and the central revenue team to ensure key property moments/ revenue needs are identified early to provide a full year view
• Proactively plan ‘revenue-driving’ campaigns for need periods during the year under the framework of Slow Luxury, as well as supporting ‘reactive’ campaign pushes for properties with specific business needs
• Work closely with local teams to ensure that on-brand, best-in-class content is created well in advance of key calendar moments for each property - these assets can then be used to amplify the story at a global level
• Act as key contact for sharing back local team activations to the Belmond Brand & Marketing team through hosting regular meetings
• Act as strategic leader for content strategy across all channels - Media, Web, CRM - ensuring that all briefs take a channel-first approach to building creative that is fit-for-format
• Finesse 360 Campaign approach, putting tools in place to ensure all assets are fit for each channel and delivered well in advance of the go-live date
• Finesse the briefing process for all content, ensuring that appropriate briefing templates are in place to use at both a central and local level
• Oversee localisation/translation of assets and ensure that assets are market-appropriate
• Work closely with the media team to ensure a detailed understanding of the media plan and how assets will be amplified for all campaigns

Asset Creation and Delivery:

• Elevate all central and local channels through new campaign content in line with global art direction, ensuring consistency of image quality and messaging
• Ensure our campaign content reflects all editorial pillars and supports ECH strategy, positioning Belmond as a brand with purpose
• Work closely with Art Director and team to ensure that agency assets created are fit-for-channel media, web and CRM.
• Work closely with Editor-in-Chief to ensure the brand tone of voice is adhered to with every campaign and local story that we amplify
• Innovate - play with new formats and technologies to position the brand as a gold-standard campaign innovator
• Ensure internal PR is amplified around every hero campaign

Campaign Measurement and Analysis:

• Responsible for building and ongoing management of reporting and analysis for campaigns using KPI frameworks/benchmarking and channel-specific studies (eg. Brand Lift) as well as various measurement tools (GA4, Power BI)
• Feed campaign learnings into future campaign planning - what worked/what didn’t
• Ensure appropriate digital tracking is set up across all channels for every campaign
• Provide summary and insights to the wider business post-campaign
• With channel owners, look to implement a consolidated tracking dashboard
• Regularly evaluate new opportunities and processes when it comes to measurement, leaning on LVMH methodologies/learning programs

Coaching /Training:

• Attend LVMH training session to understand best-in-class campaign practices
• Develop understanding of how data can inform campaign strategy
• Develop channel knowledge and a better understanding of the purpose of each asset in the sales funnel
• Coach and guide local teams, share best practices and run training sessions on how to create effective campaigns, in turn moving us to a point where local teams are pitching campaigns/content to the central team rather than the central team chasing local teams for content

Desirable:

• Good understanding of the luxury/ hospitality world
• Good understanding of the production process
• Good understanding of media landscape (asset formats, etc.) and other digital channels (WEB/CRM)
• Good knowledge of online tracking and assessing performance

What We Offer

At Belmond, we pride ourselves on fostering a culture built on kindness, active listening, and genuine connections with our colleagues and guests.

We strive to create an environment where our employees can thrive both personally and professionally. With a commitment to your ongoing development, you’ll have the opportunity to learn and grow alongside some of the most talented individuals in the industry. Join us and be part of creating unforgettable moments for our guests, communities and each other.

This is your moment. Apply today!

About Us

Belmond was born from a passion for connecting discerning travellers with the world’s most remarkable properties, locations and journeys. From hotels and trains to river cruises and safari lodges, Belmond’s Slow Luxury invites guests to discover a new pace of travel as they savour time, engage with local culture, and connect with nature and people around them through incomparable experiences and unforgettable stories. With a legacy spanning over 45 years, since the acquisition of Hotel Cipriani in Venice in 1976, Belmond has grown into a global collection of 43 properties spread across 24 countries and territories. Exceptional destinations connected by legendary journeys are the very soul of Belmond, where the path that brings you to a place is as important as the destination itself. A pioneer of slow travel, Belmond has been operating the Venice Simplon-Orient-Express since 1982. Belmond later expanded to include pristine beach resorts, such as Maroma on the Riviera Maya, historic hideaways such as Villa San Michele in the Florentine foothills, urbane icons, such as Copacabana Palace in Rio de Janeiro, and gateways to UNESCO world heritage sites, such as Hotel das Cataratas in Brazil’s Iguassu National Park. As proud custodians of storied properties, Belmond is committed to building on the past to create a new legacy: the heritage of the future. Working with communities and local talents, together with the world’s most respected chefs, designers and artists, Belmond continues its purpose of perpetuating the legendary art of travel. Since 2019, Belmond has been part of the world’s leading luxury group, LVMH (Moët Hennessy Louis Vuitton).