Brand & Digital Marketing Executive
If you’re a marketer looking for the next step in your career, there’s never been a more exciting time to join Healeys. Home to the iconic Rattler brand, we’re continuing to grow at pace through exciting product innovation, major brand activations, new collaborations and ambitious digital growth plans.
From festivals and sampling campaigns to ecommerce, social media and new product launches, this is an opportunity to get hands-on across every part of a fast-moving consumer brand. You’ll play a key role in bringing our brands to life across digital channels, live experiences and retail touchpoints, helping drive engagement, advocacy and growth.
With big plans for the future and a strong independent Cornish heritage at our core, this role offers the chance to make a genuine impact within one of the UK’s most recognisable and disruptive cyder brands. If you thrive in a fast-paced environment, love brand building and want real ownership and variety in your role, we’d love to hear from you.
Duties & Responsibilities
Social Media & Content
- Plan, create and schedule compelling social content across Instagram, TikTok, Facebook, LinkedIn and YouTube
- Community manage all channels — responding to comments, DMs and brand mentions in a timely and on-brand manner
- Identify and act on reactive, trend-led content opportunities to keep the brand culturally relevant
- Maintain a consistent and distinctive tone of voice across all brands and platforms
- Report on social media performance, draw out insight, and make data-led recommendations
- Support the execution of digital campaign launches across social channels
Brand Activation & Events
- Support the planning and delivery of sampling campaigns, brand activations, festivals and trade events
- Coordinate event logistics, POS materials and brand assets to ensure seamless on-site execution
- Represent the brand externally with confidence, enthusiasm and professionalism
- Support brand ambassador activity and ensure consistent brand experience across all touchpoints
- Assist with on and off-trade marketing to drive product visibility and footfall
- Some weekend and evening work will be required to support events and activations
Ecommerce & CRM
- Manage day-to-day website updates, product listings, landing pages and seasonal campaign content
- Support ecommerce performance through well-executed online sales campaigns and product launches
- Build, schedule and optimise email marketing campaigns via CRM platforms (e.g. Klaviyo)
- Monitor ecommerce and CRM performance, report on key metrics and identify opportunities to improve
- Work with the team to develop customer engagement and retention activity
- Ensure the website and ecommerce experience is always on-brand and commercially optimized
Marketing Operations & Coordination
- Coordinate campaign delivery across channels — managing timelines, assets and stakeholder communication
- Brief designers and agencies clearly and efficiently, managing feedback and approval processes
- Support NPD and product launch activity, ensuring digital and social elements are delivered on time
- Assist with the production of print and POS communications (e.g. menus, leaflets, event materials)
- Produce regular marketing performance reports and contribute to campaign debriefs
- Work cross-functionally with sales, ecommerce and hospitality teams to ensure aligned activity
- Maintain organised and up-to-date asset libraries and campaign trackers
About You
- You are a confident digital marketer with a genuine passion for the Healeys drinks portfolio, culture and content
- You instinctively understand how to speak to different audiences across different platforms — and you know what great brand content looks and feels like
- You are highly organised and can manage multiple workstreams simultaneously.
- You bring creative thinking to everything you do, but you are equally comfortable in the commercial and analytical side of marketing
- You are a self-starter who doesn't wait to be told what to do — you spot opportunities and act on them
- You thrive in fast-paced, entrepreneurial environments where every day looks different
- You are a confident communicator who can represent the brand brilliantly — in a meeting room or at a festival
Work Experience
- Minimum 3 years’ relevant marketing experience, ideally within FMCG, drinks, hospitality, lifestyle or a digitally-led consumer brand
- Proven experience managing social media channels across both organic and paid activity
- Hands-on experience with CMS and ecommerce platforms (e.g. Shopify, WooCommerce, WordPress)
- Experience building and sending email campaigns via a CRM platform (e.g. Klaviyo, Mailchimp)
- Experience supporting brand events, activations or sampling campaigns is advantageous
Qualification
- A degree in Marketing, Business, Communications or a related discipline is preferred but not essential. We value demonstrable experience and a strong portfolio of work above formal qualifications.
Personal Qualities
- Proactive individual who thrives under responsibility
- Energetic, adaptable and collaborative
- Commercially aware with a creative mindset
- Confident communicator — equally comfortable in a strategy session or on-site at an event
- Highly organised with strong multitasking ability
- Passionate about brands, culture and consumer behaviour
Joining the #RattlerCru is not just about us - We offer you the opportunity to develop and grow with the business with well-experienced mentors at hand to support you along the way, as well as offering:
- Subsidised private healthcare with Bupa
- 50% discount on products
- 50% discount on food & drink in the restaurant when on shift
- Free entry and 20% off food and drink for friends & family
- Free festival tickets
- Chill out after your shift with a £1 pint!
- Free on-site parking
- Cycle2Work Scheme (after probation pass)
- Monthly breakfast club with the team
We look forward to hearing from you!
Due to a high volume of applications received, we are unable to contact each applicant individually regarding the status of their application
Pay: £32,000.00-£38,000.00 per year
Benefits:
- Employee discount
- Free parking
- On-site parking
- Private medical insurance
Work Location: In person