Brand Manager

The Brand Manager is responsible for developing, implementing, and managing marketing and brand strategies to strengthen the market presence, customer engagement, and commercial performance of Mayceys products across New Zealand.

The role focuses on analysing market trends, developing promotional campaigns, enhancing brand positioning, increasing consumer awareness, and supporting product growth across retail, wholesale, and distribution channels.

The Brand Manager plays a key role in ensuring that Mayceys’ heritage brands and product lines remain competitive, relevant, and effectively promoted within the New Zealand confectionery market.

Key Duties and Responsibilities

• Developing and implementing strategic marketing and brand management plans for Mayceys confectionery products.
• Analysing market trends, consumer behaviour, competitor activities, and industry developments to identify marketing opportunities and improve brand performance.
• Planning and executing advertising, promotional, and digital marketing campaigns across multiple platforms including social media, retail promotions, online marketing, and trade channels.
• Managing and strengthening the overall brand identity, market positioning, and public image of Mayceys products throughout New Zealand.
• Coordinating product launches, promotional activities, seasonal campaigns, and new product marketing initiatives.
• Conducting market research and analysing customer feedback to evaluate marketing effectiveness and consumer preferences.
• Developing marketing content, promotional materials, branding concepts, and communication strategies aligned with company objectives.
• Working closely with sales teams, distributors, retailers, and external marketing agencies to increase brand visibility and product reach.
• Monitoring campaign performance, sales trends, and marketing outcomes, and preparing reports and recommendations for management.
• Identifying opportunities for business growth, market expansion, and increased customer engagement through targeted marketing initiatives.
• Managing digital marketing activities including website promotions, social media engagement, email marketing, and online brand presence.
• Assisting in pricing strategies, promotional planning, and retail marketing activities to maximise product performance and market competitiveness.
• Coordinating participation in trade shows, promotional events, exhibitions, and industry marketing activities.
• Ensuring all branding, advertising, and promotional activities are consistent with company standards and market objectives.
• Liaising with internal departments including production, sales, and distribution teams to align marketing activities with operational objectives.

The candidate will be required to work at least 40 hours per week and be paid between $35to $45 per hour.

Skills and Experience Required

• Relevant 2 years of work experience or Relevant Level 7 qualifications in Marketing, business, communications etc.
• Relevant industry experience in marketing, brand management, or product promotion.
• Strong understanding of brand management, marketing strategies, consumer behaviour, and promotional activities.
• Knowledge of digital marketing platforms, social media marketing, and market analytics.
• Strong communication, analytical, organisational, and project coordination skills.
• Ability to analyse market data and implement effective marketing initiatives to support business growth.

Pay: $35.00 – $45.00 per hour

Work Location: In person