Brand Manager (Automotive)

Job description

We’re expanding our agency services into a full-scale branding offering.

This role will lead brand strategy work across a diverse client portfolio including automotive, tech, FMCG/F&B, lifestyle, and Chinese brands entering the Philippine market.

We’re looking for a strong agency-side brand leader who can think strategically, manage clients directly, and translate business problems into clear brand platforms that creative teams can execute.

Key Responsibilities

Brand Strategy & Market Entry

• Develop brand positioning, messaging frameworks, campaign platforms, and go-to-market strategies for clients entering or growing in the Philippines
• Conduct market research, competitor analysis, audience profiling, perception audits, and cultural localization studies
• Translate international or China-based brand directions into strategies that fit Filipino consumers
• Identify client business challenges and turn them into clear strategic direction
• Build full strategic decks from insight to execution recommendation

Integrated Marketing Planning

• Connect brand strategy to execution across events, PR, social media, OOH, digital ads, dealer activations, influencer marketing, and media partnerships
• Create campaign frameworks that guide creative, media, content, and event teams
• Help shape launch plans for automotive, tech, gaming, lifestyle, and consumer brands
• Ensure brand consistency across all touchpoints (showroom, mall activations, events, digital, outdoor, etc.)

Leadership & Execution

• Lead end-to-end branding projects across multiple accounts
• Brief and manage creative, content, and design teams
• Present strategies to clients (founders, CMOs, GMs)
• Manage timelines, revisions, and client relationships
• Support SOW creation and project scoping
• Mentor junior and mid-level staff

Requirements

• 5–8 years experience in branding, strategy, or agency planning
• Must have strong agency-side experience (client handling + execution ownership)
• Strong experience in brand positioning, GTM, and campaign strategy
• Ability to independently lead client presentations
• Experience managing multiple accounts simultaneously
• Strong strategic writing and deck-building skills

Job Type: Full-time

Pay: Php35,000.00 - Php50,000.00 per month

Experience:

• Account management: 3 years (Required)

Willingness to travel:

• 100% (Required)

Work Location: Hybrid remote in Makati