Brand Manager

1. Brand Strategy & Positioning

• Develop and execute brand strategies aligned with business objectives
• Define brand identity, tone, and messaging for kidswear segment
• Ensure consistent branding across website and social platforms

2. E-commerce & Marketplace Management

• Work closely with team of platforms like Amazon, Flipkart, Myntra, etc.
• Optimize product listings, images, A+ content, and brand stores
• Plan and execute promotional campaigns (sales, deals, seasonal launches)

3. Marketing Campaigns

• Plan and execute digital marketing campaigns across:
• Social media (Instagram, Facebook)
• Collaborate with influencers, parenting communities, and bloggers

4. Product & Collection Launches

• Coordinate with design and merchandising teams for new collections
• Plan go-to-market (GTM) strategies for seasonal launches
• Conduct competitor and trend analysis in kids fashion

5. Content & Creative Direction

• Lead photoshoots, campaign creatives, and catalog styling
• Ensure high-quality visual storytelling aligned with brand positioning
• Manage content calendar for digital platforms

6. Customer Insights & Analytics

• Analyze customer behavior, campaign performance, and ROI
• Use insights to optimize marketing strategies and product offerings
• Track KPIs like CAC, ROAS, conversion rate, and brand recall

Key Requirements

• 4–7 years of experience in Brand Management / Marketing (preferably in apparel or kids category)
• Strong understanding of e-commerce ecosystem & D2C brands
• Experience in handling digital campaigns
• Creative mindset with strong analytical skills
• Excellent communication and stakeholder management

Preferred Skills

• Experience in kidswear / fashion brands
• Knowledge of SEO, performance marketing & content strategy
• Understanding of consumer behavior in parenting/kids segment

KPIs / Success Metrics

• Brand visibility & engagement growth
• Sales & conversion rate
• Campaign ROI (ROAS)
• Customer acquisition & retention

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Experience:

• Brand Management: 3 years (Required)

Location:

• Satellite, Ahmedabad, Gujarat (Required)

Work Location: In person