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Brand Manager – Go-To-Market Watier
Located in Montreal, Quebec, the Canadian company Groupe Marcelle is a leader in the cosmetics industry. With the highest standards of quality and excellence, Groupe Marcelle develops, manufactures, and distributes care and makeup products and accessories with a portfolio of four brands: Marcelle, Watier, Annabelle and CW Beggs and Sons.
At Groupe Marcelle we believe in an environment where passion can be expressed, creative minds lead to exceptional innovation, audacity and focus are a pillar of great success and acts of empowerment, collaboration and humanity are widely encouraged. Because our purpose is to “Cultivate beauty in our world”, we strive to care for you, people and the environment. We are looking for professionals who will exemplify these values and bring energy and commitment to results.
Join a company with more than 350 employees in the cosmetics field and play a key role in the organization.
Groupe Marcelle is currently looking for a Brand Manager – Go-To-Market for a full-time, permanent position with the Watier brand.
Reporting to the Marketing Director, Watier, the Brand Manager – Go-To-Market will be responsible for implementing integrated marketing strategies aimed at strengthening brand awareness, accelerating consumer adoption, and supporting business growth. The incumbent will also be responsible for developing programs such as promotional strategies, in-store displays and sales tools, as well as executing product launches for the Watier brand.
A CAREER SIGNED GROUPE MARCELLE
At Groupe Marcelle, we dare to grow together and fully invest ourselves to build a future worthy of our Canadian pride.
Work Location
TO APPLY
We invite interested individuals to use our online recruitment module by submitting an application to https://dayforcehcm.com/CandidatePortal/en-US/groupemarcelle.
DIVERSITY AND INCLUSION
Groupe Marcelle wants to offer equal employment opportunities to all. It invites women, members of visible and ethnic minorities, Aboriginals, and persons with disabilities to apply. Groupe Marcelle is also committed to pursuing the integration of diversity and making it a source of enrichment and pride for all its employees.
The use of the masculine gender in this document refers to both men and women.
Groupe Marcelle thanks all candidates for their interest; however only those selected to continue in the process will be contacted.
To learn more about our company, feel free to visit our LinkedIn page: https://www.linkedin.com/company/groupe-marcelle
At Groupe Marcelle we believe in an environment where passion can be expressed, creative minds lead to exceptional innovation, audacity and focus are a pillar of great success and acts of empowerment, collaboration and humanity are widely encouraged. Because our purpose is to “Cultivate beauty in our world”, we strive to care for you, people and the environment. We are looking for professionals who will exemplify these values and bring energy and commitment to results.
Join a company with more than 350 employees in the cosmetics field and play a key role in the organization.
Groupe Marcelle is currently looking for a Brand Manager – Go-To-Market for a full-time, permanent position with the Watier brand.
Reporting to the Marketing Director, Watier, the Brand Manager – Go-To-Market will be responsible for implementing integrated marketing strategies aimed at strengthening brand awareness, accelerating consumer adoption, and supporting business growth. The incumbent will also be responsible for developing programs such as promotional strategies, in-store displays and sales tools, as well as executing product launches for the Watier brand.
A CAREER SIGNED GROUPE MARCELLE
At Groupe Marcelle, we dare to grow together and fully invest ourselves to build a future worthy of our Canadian pride.
Work Location
- 400 Sainte-Croix Avenue, Saint-Laurent (Quebec)
- Hybrid work mode – three (3) days per week in the office
- A growing Canadian company
- A stimulating environment where boldness, empowerment, and partnership are encouraged
- A human and committed team made up of passionate people moving forward together
- Competitive base salary
- Flexible hours promoting work-life balance, including the possibility of leaving earlier on Fridays
- Medical and dental insurance
- Health and wellness spending account
- Retirement plan and Tax-Free Savings Account (TFSA)
- Telemedicine services
- Employee Assistance Program
- Performance bonuses
- Paid holidays during the Christmas season
- Paid time off for your birthday
- Employee discounts on all Groupe Marcelle products, including exclusive previews of new launches
- Free access to our on-site gym at headquarters
- On-site bistro offering hot and cold meals
- Large free outdoor parking lot (paid indoor parking option available)
- Easily accessible by foot from Du Collège metro station
- Oversee the end-to-end planning and implementation of the marketing strategy for new product launches, seasonal campaigns, and brand initiatives
- Develop a robust promotional plan (seasonal gift sets, bonus formats, etc.) that will enable the brand to achieve sustained and profitable growth
- Work with cross-functional teams on promotional products, considering market trends and consumer needs
- In collaboration with cross-functional teams, provide the best 360 plans to support promotional and launch executions, including displays and point-of-sale materials
- Ensure strict brand consistency across all packaging, content, merchandising, and communications
- Work on seasonal merchandising updates (visuals, duratrans, permanent displays, etc.)
- Create training materials for the sales team
- Develop and present sales programs, launch plans, and promotional strategies to internal teams
- Manage the budget and P&L for programs
- Closely monitor the competition, analyze the market, and track trends to identify opportunities and ensure the brand’s continued growth
- Work closely with the sales, purchasing, logistics, marketing, merchandising, and finance departments to develop and execute marketing plans within the prescribed timeframes and budgets
- Bachelor’s degree ideally in marketing, business, or related)
- 3–5 years of experience in marketing / commercial marketing, ideally in cosmetics industry or another related field withing the consumer goods sector (CPG)
- Experience with product launches and post-launch lifecycle management (strong asset)
- Experience with market data analysis (e.g., Nielsen) and sales analytics tools
- Ability to interpret financial data (P&L, price analysis, etc.)
- Possesses a solid understanding of the Canadian cosmetics and skincare industry
- Proficient in Microsoft Office tools (Teams, OneNote, Word, Excel, and PowerPoint)
- A strategic thinker with strong problem-solving skills
- Comfortable thriving in a fast-paced and ambiguous environment
- Known for your excellent organizational skills, with strong project and time management abilities
- An effective communicator with strong presentation skills
- Recognized for your attention to detail and commitment to quality
- Self-motivated, dynamic, and comfortable working both independently and as part of a team
- Results-oriented and focused on achieving goals
TO APPLY
We invite interested individuals to use our online recruitment module by submitting an application to https://dayforcehcm.com/CandidatePortal/en-US/groupemarcelle.
DIVERSITY AND INCLUSION
Groupe Marcelle wants to offer equal employment opportunities to all. It invites women, members of visible and ethnic minorities, Aboriginals, and persons with disabilities to apply. Groupe Marcelle is also committed to pursuing the integration of diversity and making it a source of enrichment and pride for all its employees.
The use of the masculine gender in this document refers to both men and women.
Groupe Marcelle thanks all candidates for their interest; however only those selected to continue in the process will be contacted.
To learn more about our company, feel free to visit our LinkedIn page: https://www.linkedin.com/company/groupe-marcelle
About Groupe Marcelle
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PostedMay 28, 2026
ClosesJune 27, 2026