Overview:

Brand Manager – Personal Care, Beauty & Wellbeing

Location: Citywest, Dublin (Hybrid Working – 3 days in office, 2 days remote)
Contract: 12-Month Fixed-Term Contract
Salary: Up to €60,000 per annum plus company benefits

We are looking for a passionate, energetic Brand Manager to join our Personal Care, Beauty & Wellbeing team. This is an exciting opportunity to develop and grow some of Ireland's most iconic and best-selling beauty, wellbeing, and personal care brands.

As Brand Manager, you will play a key role in delivering impactful marketing campaigns, launching innovation, and driving brand growth across multiple consumer touchpoints. You will help create unmissable brand experiences through ATL, digital, PR, influencer, shopper, and in-store activation channels while ensuring the consumer remains at the heart of every decision.

We are seeking a digitally minded marketer with a passion for brands, consumer behaviour, and creating campaigns that build fame, engagement, and commercial success.

What You'll Be Doing

Working closely with the Head of Marketing and cross-functional teams, you will:

Support the development and execution of annual brand plans and marketing strategies
Lead the digital execution of campaigns from concept to launch, including content creation, testing, influencer partnerships, and agency management
Ensure a seamless and consistent brand experience across all consumer touchpoints, both online and in-store
Collaborate with customer account teams, shopper marketing, and category teams to bring brand plans to life
Support innovation projects, including consumer research, market analysis, competitor reviews, business cases, and launch plans
Monitor and report on brand and new product performance, identifying opportunities for growth
Manage day-to-day budget responsibilities, including purchase orders, forecasting, and monthly budget reviews
Support the development of annual brand strategies and long-term growth plans
Present brand plans and campaign performance updates to both internal and external stakeholders
Stay informed on market trends, consumer insights, and category developments to identify opportunities and drive competitive advantage

What We're Looking For

We are looking for a marketer who combines creativity, commercial awareness, and a passion for understanding consumers.

You will be:

A natural leader with strong influencing and stakeholder management skills
An excellent communicator with strong verbal and written communication abilities
Consumer-obsessed, with genuine curiosity about shopper behaviour and market trends within the Personal Care and Beauty categories
Passionate about developing impactful marketing campaigns and building meaningful brand connections
Commercially minded with strong analytical and problem-solving skills
Curious, ambitious, and eager to learn, test new ideas, and challenge convention
Digitally savvy with a strong understanding of digital marketing, social media, influencer marketing, and evolving consumer trends
Highly organised with excellent project management skills and the ability to manage multiple priorities simultaneously
Confident presenting ideas and influencing a broad range of stakeholders

Skills & Experience

2–3 years' experience in a marketing or brand management role, ideally within FMCG, Consumer Packaged Goods (CPG), Personal Care, Beauty, or Wellbeing categories
Proven track record of delivering results through brand growth, market share growth, or successful campaign execution
Experience managing marketing projects, campaigns, and budgets
Third-level qualification in Marketing, Business, or a related discipline preferred
Strong understanding of consumer insights, market research, and category performance metrics
Experience working with agencies and cross-functional teams
IT literacy, including Microsoft Office applications
Familiarity with Nielsen, Kantar, or similar market data tools would be advantageous

What You'll Bring

A passion for brands and consumer marketing
Creativity combined with commercial thinking
Strong leadership potential and influencing skills
A growth mindset and desire to continuously learn and develop
Energy, enthusiasm, and resilience in a fast-paced environment
The ability to build strong relationships and bring people on the journey

Why Join Us?

This is an opportunity to work on some of the most recognised and loved brands in the Personal Care, Beauty & Wellbeing category. You'll gain exposure to innovative marketing campaigns, work with talented teams across the business, and play a key role in shaping brand growth in a dynamic and evolving marketplace.

If you're passionate about brands, consumers, digital marketing, and innovation, we'd love to hear from you.

Brand Manager

About Avidity