Brand Manager Jack Daniel's FOB Iberia

• Nothing Better in the Market

  We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

• Total Rewards

  At Brown-Forman, we believe in recognizing the bold ideas, ethical decisions, and winning results that make the company’s short- and long-term success possible. This recognition comes in many forms, to include your base salary, holiday bonus, and any incentives you may earn.

  
  

• Learning is at the heart of our culture

  We create an environment that nurtures and prioritizes continuous learning. At Brown-Forman, you are empowered to take charge of your own development with a variety of customized, award-winning programs available for every step of your career journey.

Meaningful Work From Day One:

Become responsible for our brands in Spain by developing, coordinating, and implementing the annual marketing plan aligned with the strategy and global guidelines.

What You Can Expect:

• Develop and implement the strategic Marketing Plan in collaboration with the Senior Brand Manager.

• Define Marketing objectives and kpi’s based on key insights of brand review process

• Develop the execution of portfolio strategy and prioritization.

• Translate brand strategy into key initiatives

• Work closely together with Trade Marketing to get alignment on priorities and activities.

• Develop communication briefings for content creation, community engagement and media activation

• Lead the development and excellent execution of all areas for the brand plan (ATL&BTL)

• Continuously track and improve brand activation and brand experience delivered.

• Communicate internally our brand's strategy and bring on board the commercial team.

• Understand and build on learning from other departments.

• Become an ambassador of our brands internally & externally.

• Lead cross functional teams (local and international) to develop key projects.

• Manage and coordinate external agencies.

• Become an expert of the different financial elements that affect the P&L management and monitor and control the A&P budget.

• Actively seeking into consumer, brand and business insights to help evolve the brand

• Developing monthly reporting

• Participating in annual reviews

• Deep diving into ongoing risks and opportunities

• Act as a key stakeholder for Trade Team

• Contributing to on & off trade strategy

• Integrating consumer-focused campaigns with strong trade activation

• Contribution to management of pricing and budget challenges for brands

• Coordinating with sales and trade teams, for instance, on customer visits and preparing reports for key accounts

• Developing gift packs that respond to channel and consumer needs

• Campaign Management and Communication

• Driving the execution of global and local brand campaigns

• Coordinating PR and influencers (e.g., Two Jeys, McLaren partnership)

• Active campaign optimization in-flight.

• Addressing legal and communication requirements related to marketing efforts.

• Evaluation of performance and effectiveness taking accountability on kpi’s.

• Manage our distributor partners in Portugal, Andorra, Gibraltar & Malta for the development of local Marketing plans

• Sharing global vision and priorities delivering strategic guidance

• Collaborating in the development of local activations

• Holding distributors accountable on activation performance and clear actionable reporting

• Giving tools to enable education, brand coherence and operational excellence in plan implementation

What You Bring to the Table:

+ + 6 years’ experience in Marketing

• Strong oral & written communication in Spanish & English

• Good Excel, PowerPoint, and Word skills

• Good knowledge level of marketing disciplines: Market analysis (sell-in, sell-out, brand health and consumer research), strategy & marketing mix development incl. communication & media, PR, influencers, social media, sponsorship and brand events.

• Project management capabilities taking full ownership with proactivity

• Business Acumen & entrepreneurial thinking

• Good analytic and strategic understanding

What Makes You Unique:

• Sales/FMCG understanding, preferably spirits

• Passion and grit with strong goal orientation

• Hands-on person proven to turn strategic ideas into tangible realities

• Analytic & research mind set

• Consumer obsessed and business savvy

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LI-Hybrid

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.