Brand Manager

Be a part of Heineken | Execute the Heineken brand plans

Immediate start | 12 month Fixed term contract

Looking to gain experience within a leading beverage company |Apply Now!

Lion Marketing

Here at Lion we don’t settle for ordinary. We're passionate about crafting exceptional brands that bring people together, spark conversations, and create unforgettable moments. Our Marketing team are responsible for shaping the identity and driving the success of our brand portfolio. We’re all about passion, energy and teamwork to serve uplifting moments to our consumers and truly be at the heart of good times.

Your day in the life of a Lion Brand Manager

We are currently recruiting for a Brand Manager to join the Heineken brand team in Lion Australia business. This role reports into our Heineken Country Manager and is available for a 12-month fixed term contract.

The purpose of this role is execution of the Heineken brand plan in line with business and brand objectives. You will lead brand activities including the development and ongoing management of brand campaigns that drive brand equity, as well contributing towards brand innovation.

• Lead key campaigns and support Country Manager in line with consumer & commercial objectives.
• Support development of brand strategy and ensure execution of brand plans that influence consumer behaviour for the long term and achieves commercial goals
• Review brand performance against consumer and commercial datapoints to support shot term and long-term brand goals
• Manage internal communications of brand information
• Partner Internal and External stakeholders (Category, Connections, Insights, Shopper, Agency Partners) to deliver key campaigns & projects.
• Brand Budgets (managing & forecasting)

To be successful you will bring

• Brand Management Expertise – Experience turning brand strategy into execution (ATL & BTL), leveraging innovation, partnerships, and activations.
• Data-Driven Thinking – Ability to connect consumer and commercial insights into actionable brand strategies.
• Strong Collaboration Skills – Proven success working across multiple stakeholders to drive business outcomes.
• Commercial & Strategic Acumen – Knowledge of brand planning, innovation, communications, and P&L analysis.
• A relentless energy & positive attitude – action-oriented, capable of moving at pace and embracing challenging projects.

Apply now for a career less ordinary!

Join us in building the next chapter of a proud Lion legacy by embracing a challenger mindset - being curious, courageous, and acting with conviction. We don't just offer a job; we offer growth and development ‘on tap’ where you can unleash your potential and be part of something extraordinary!

We’re a certified B Corp, which means we care about people, planet and purpose—not just profit. We’re committed to diversity, equity and inclusion, and we celebrate the unique perspectives that help us grow and innovate. We intentionally embrace difference and cultivate belonging every day, whether through our investment in our Reconciliation journey through our Innovate RAP, our commitment to gender pay equity or providing progressive people policies.

If you need specific support or accessibility adjustments at any stage of the recruitment process, please let us know at talentacquisition@lionco.com so we can make sure that your recruitment process is fair and we enable you to shine. This includes tailored support for First Nations people, individuals with disabilities, those who are neurodivergent, and people who identify as transgender or gender diverse as we understand the unique challenges and concerns you may face.