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BRAND MANAGER - NILAYA
Location:
Mumbai, MH, IN
Areas of Work: Sales & Marketing
Job Id: 15024
External Job Description
Job Purpose
- Responsible for developing and managing the luxury and premium wallcoverings business for Asian Paints
Business Responsibility Areas
- Category Management: Develop and execute a comprehensive Go-to-market plan for wallcoverings, with a well-defined pricing and distribution strategy
- Demand Generation: Build a pipeline of customers, tapping into existing database of cross functions, and building newer channels
- Product development –Map consumer requirements; benchmark with international standards and competition assessment. Work with design & production team to shape future offerings from the brand
- Brand & Communication- Create the brand identity, Strategize and execute a communication plan- a reach out model to customers & leading interior designers
- Digital Strategy: Leverage avenues in digital space to bolster the brand positioning and a targeted reach out to key influencers
- Collaborations- Manage collaborations with leading Indian and international design houses to create a pipeline of designs and collections
- Manage RFP’s, contracts, reports, data analysis with all internal & external stakeholders/agencies
Qualifications
- MBA
- Having managed brand role with an exposure to category management
- Preference for MBA in luxury management or a certification course from a tier 1 institute
Previous Experience
- 1- 4 years of experience in a product category, preferably home decor
About ASIAN Paints
Visit websiteApply Now
PostedJune 3, 2026
ClosesJuly 3, 2026
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