External Job Description

Job Purpose

Responsible for developing and managing the luxury and premium wallcoverings business for Asian Paints

Business Responsibility Areas

Category Management: Develop and execute a comprehensive Go-to-market plan for wallcoverings, with a well-defined pricing and distribution strategy
Demand Generation: Build a pipeline of customers, tapping into existing database of cross functions, and building newer channels
Product development –Map consumer requirements; benchmark with international standards and competition assessment. Work with design & production team to shape future offerings from the brand
Brand & Communication- Create the brand identity, Strategize and execute a communication plan- a reach out model to customers & leading interior designers
Digital Strategy: Leverage avenues in digital space to bolster the brand positioning and a targeted reach out to key influencers
Collaborations- Manage collaborations with leading Indian and international design houses to create a pipeline of designs and collections
Manage RFP’s, contracts, reports, data analysis with all internal & external stakeholders/agencies

Qualifications

MBA
Having managed brand role with an exposure to category management
Preference for MBA in luxury management or a certification course from a tier 1 institute

Previous Experience

BRAND MANAGER - NILAYA