Brand Manager

Entyce Beverages is part of AVI Limited and combines the strengths of well-known and much-loved South African tea, coffee and creamer brands such as Five Roses, Freshpak, Trinco, Frisco, Koffiehuis, Ellis Brown, and House of Coffees. Our two factories in Durban and Isando keep these favorites coming, with products that land on tables in millions of homes every single day.

A rewarding opportunity awaits a skilled Brand Manager at Entyce Beverages in Bryanston, Johannesburg. This role will be handling the tea portfolio. We are looking for an innovative, detail orientated Brand Manager with a high level of financial acumen to take on the challenge of research and commercialization in of the portfolio.

Reporting Structure:

• Reports to: Marketing Manager

Key Areas of Impact:

Deliver performance targets for portfolio across all target brands

• Ongoing market and industry analysis to provide recommendations for brand development
• Ongoing competitor intelligence
• Ongoing review of portfolio activity effectiveness to update or change plans as required
• Budgeting & forecasting

Deliver local portfolio and brand strategy

• Insights from pulling together existing research, market trends (global & local), competitors and internal data
• SWOT analysis
• Conduct consumer and market research in order to keep up to date with consumer trends, as well as trying to predict future trends
• Portfolio positioning – Identify how our brand is positioned in the market
• Develop brand plans/brand strategy for profitable company growth
• Development of 3-year portfolio strategy

Deliver consumer communication strategy

• Define and manage brand positioning and communication strategy using a variety of media
• Prepare/Review all promotional, advertising, media, research and R&D briefs
• Participate in media strategy process, agreement & delivery of plans
• Develop and execute marketing campaigns aimed at communicating our brand message
• Maintain relationships (both internal and external partners)
• Monitor communication/promotional spend

Management of all New Product Development (NPD) projects

• Development of commercial rational and justification
• Project management of all new product development projects
• Work with Research and Development (R&D) team and technical team to convert innovative business ideas into saleable products
• Product / packaging development
• Implement launch and launch support plan
• Participate in monthly marketing & NPD meetings

Develop cut through BTL activations

• Lead the development and execution of below-the-line initiatives (in-store & activations)
• Identify BTL eventing and sponsorship opportunities
• Lead the development and execution of channel-specific activities

What It Takes to Succeed:

Experience that set you up for success:

• A minimum of two (2) years' experience as a Brand Manager gained in an FMCG environment is essential
• Knowledge of IRI / Nielsen data experience required
• Experience in BTL marketing and exposure to shopper or trade marketing (highly advantageous)

Qualifications & Certifications that will contribute to your success:

• A completed commercial degree majoring in Marketing, Business Management, Finance or similar is essential

Additional Requirements that will enhance your impact for success:

• Proficient in MS Word, MS Excel, MS Outlook, and MS PowerPoint
• SAP knowledge is advantageous
• Strong focus on analytical skills (turning data into actionable insights)
• Knowledge of consumer, trader, customer, and shopper insights
• Project management expertise
• Knowledge of the NPD process
• Advertising experience from briefing to execution
• High levels of numeracy
• Ability to travel essential