Brand Manager

Do you love retail marketing and get a thrill from seeing a brand come to life across all brand “touchpoints”? Are you keen to bring your retail marketing expertise to leverage the PEP brand and grow our customer base? If you are a skilled and experienced marketing professional, this role has been specially crafted for you.

PURPOSE OF THE JOB:

To support the overall planning, development and implementation of campaigns to increase Market Share and foster Brand Love for PEP. To build and manage internal and external relationships as a custodian of the relevant portfolio.

Key Responsibilities

• Collaboration: Work with internal / external stakeholders and suppliers to deliver on brand projects.

• Relationship management: Build strong internal and external relationships to drive brand equity and deliver on brand and business strategy.

• Brand strategy: Work closely with the Marketing Manager: Brand on the strategy execution and maintenance for new project initiatives.

• Brand communication: Ensure consistent application of brand messaging, tone of voice and personality, in collaboration with the Head of Brand and Marketing Manager: Brand.

• Brand campaigns: Manage and execute internal and external brand campaigns. Plan, develop and implement activities.

• Brand analysis: Build a thorough understanding of the competitive and customer landscape to ensure plans adapt to the ever-changing retail space.

• Brand development: Manage brand projects to develop strategic principles and creative guidelines for product, employer brand, or new brands. Delivering the campaign from brief to implementation.

• Commercial management: Develop and manage annual budgets, track forecasts and reports on a monthly basis.

• Partner management: Liaise with brand agencies, strategic partners, multiple stakeholders and suppliers on all brand activity plans.

Job Requirements

• Education: Bachelor’s degree/diploma, preferably in marketing or a related field

• Demonstrated track record (3 - 5 years) in a Brand Manager role for a brand or multiple brands.

• Proven track record on brand strategy, brand identity, brand campaigns, sponsorship and PR

• Computer Literacy (Google Suite with strong experience on Google Sheets and Slides. AI experience advantageous)

• Proven ability to develop strong mutually beneficial working relationships and proven record of delivering business results.

• Ability to respond to customer demands

• Creativity and the ability to produce innovative and original ideas

• Sound research and analytical skills

• Ability to think strategically

• Coordination and management of projects

• Strong commercial acumen

• Must enjoy working on various projects concurrently, with various stakeholders

• Adaptability and flexibility in a changing environment

Competencies required: Performing under pressure; Presenting; Structuring; Organisational sensitivity; Persuasiveness; Drive; Initiative; Innovating; Market oriented

Closing date: Monday, 1 June 2026

If you are interested and meet the minimum requirements, please submit your CV and an internal application form.

If you do not hear from us within 4 weeks of the closing date of this position, please regard your application as being unsuccessful.

PEP strives for equal opportunity in terms of its employment equity guidelines.