Brand Manager Specialty
Job Purpose:
As Brand Manager Specialty, you will lead the commercialization of our portfolio on a national level by developing and implementing the marketing strategy and operational marketing mix and tactics within our biologics portfolio.
The role reports directly into the Business unit Head Specialty in Netherlands.
Key Responsibilities:
LEADERSHIP: Advocate for, lead all activity and be accountable for the assigned brand. Lead the cross-functional Brand Team, consisting of office and field colleagues, by providing vision, clarity for brand success, and by embedding a winning mindset for the brand within the organization. The Leadership role extends to external customers / stakeholders at all relevant levels.- INSIGHTS & EXPERT MARKET KNOWLEDGE: Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (field visits, market research reports, customer conversations, Key Account Management feedback, etc) with quantitative feedback available through various data sources and reports. Be the product, competitor, and market expert aligned with assigned brand.
- BRAND PLANNING: Develop and implement annual strategic and operational brand plans through cross-functional collaboration and aligned with customer and market insights. Identify opportunities for business growth and competitive advantage. Ensure that a solid financial base is in place.
- OPERATIONS / EXECUTION: Deliver promotional campaigns and all marketing materials within operational excellence and in alignment with LOC and above country guidelines, the ethical code and internal ground rules of GSK. Advertising & Promotion (A&P) budgets are actively managed in close collaboration with the Finance Partner and BU-Head;
- FIELD ENGAGEMENT: Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and to provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages, and marketing actions, and how field input was used in material development.
- DRIVE PERFORMANCE: Drive Brand Performance through the cross-functional team with ADP tools (comm. cells, course corrections, target stretch workshops, performance dashboards) to maximize brand potential; deliver versus the agreed targets, actively pursue opportunities, minimise risk and ensure that course corrections are in place;
- FORECASTING: Manage product supply chain through the Core Commercial Cycle, adjusting as required based on market intelligence and with local insights to forecast accurate production targets;
- EXTERNAL ENGAGEMENTS: continuously gather customer insights and seek the feedback on marketing inputs and campaigns from External Experts, HCPs, scientists, Members of Medical associations & Pharmacists.
Why You?
Basic Qualifications:
Bachelor or Masters degree in Marketing, Communications, Business or other relevant specialties.- +3 years Experience as a Marketeer/Product Manager.
- Experience in the Respiratory market
- Experience in specialty therapeutic areas or product launches in the Netherlands
- Fluent communication in English and Dutch.
- Strong communication and engagement skills.
Preferred Qualifications:
Experience using multiple channels of marketing mix & evidence of successful implementations through digital channels.- Prior pharmaceutical marketing/sales/medical experience preferred – 5 to 7 years minimum
- Ability to lead cross-functional matrix working.
- Happy to challenge others and accepts to be challenged him/herself.
- Ability to engage with opinion leaders and understand the stakeholder perspective.
- Flexible thinking and ability to continuously innovate and learn.
#LI-GSK
Dutch Salary Range: EUR 67,050 to EUR 111,750The annual gross base salary range for new hires in this position is listed above for each applicable location. These ranges take into account a number of factors including the candidate’s skills, experience, education level and the market rate for the role. In addition, this position may offer an annual bonus and eligibility to participate in our share based long term incentive program which is dependent on the level of the role. More detailed information on the total benefits package will be supplied during the recruitment process. This role is available for applicants from multiple locations, and therefore salary ranges for certain locations are also shown. Salary ranges for other locations are shown because some markets have pay transparency laws that require salary information on job postings, and those locations are potential job sites for this role. If salary ranges are not displayed in the job posting for a specific location or country, the relevant compensation will be discussed during the recruitment process. Please note salaries vary by country based on the candidate’s skills, experience, education level and the market rate for the role. Offers are typically made within the advertised range based on the candidate’s skills, experience and qualifications, with the upper end generally reserved for highly experienced candidates or other exceptional circumstances aligned with these criteria.Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
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