Brand Manager – The Original Donut Shop® Coffee
Brand Manager – The Original Donut Shop® Coffee
At Keurig Dr Pepper, we’re not just in the beverage business—we’re in the business of fueling moments people look forward to. Few brands do that better than The Original Donut Shop® Coffee—a brand built on simple, joyful indulgence with untapped runway for growth.
We’re looking for a Brand Manager to help take this brand to its next chapter—expanding its reach, modernizing its voice, and unlocking growth across both our core business and innovation platforms. This is a rare opportunity to step into a brand at an inflection point and shape what it becomes next.
What You’ll Own
This isn’t just brand stewardship—it’s brand acceleration.
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Lead the next chapter of growth
Define and drive a clear brand vision rooted in consumer truth—identifying where to double down in the base business and where to unlock whitespace through innovation. -
Unlock demand across everyday rituals
Strengthen the brand’s role in daily coffee moments while stretching into new formats, occasions, and product propositions that bring new consumers in. -
Build culturally relevant, breakthrough marketing
Own the integrated communications strategy end-to-end—developing work that shows up with personality, warmth, and relevance in culture. -
Champion the brand across the organization
Be the voice of the consumer and the business—aligning cross-functional partners across insights, innovation, sales, and media to deliver against bold growth goals. -
Operate with a GM mindset
Manage the business with rigor—prioritizing investments, making data-informed decisions, and driving accountability for results.
Why This Role
- A brand with permission to grow – Strong awareness and equity, with meaningful headroom to expand across formats and occasions
- A portfolio mindset – Opportunity to shape both the core business and future innovation pipeline
- A moment that matters – Real influence on how this brand evolves and shows up in culture
- A team that moves – Fast-paced, collaborative, and focused on delivering impact
The Bottom Line
If you’re looking to move from managing a brand to truly shaping one, this is that opportunity.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Total Rewards:
- Salary Range: $96,800 - $133,000
- Actual placement within the compensation range may vary depending on experience, skills, and other factors
- Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
- Annual bonus based on performance and eligibility
Requirements:
Who You Are
You’re equal parts strategist, builder, and operator—someone who sees the opportunity in a beloved brand and knows how to unlock it.
- 3+ years of brand marketing or brand management experience, ideally in CPG or beverage
- Strong general management mindset with data-informed decision making
- Deep consumer curiosity and ability to translate insights into action
- Ability to thrive in a fast-paced, ambiguous environment with urgency and sound judgment
- Proven ability to influence across functions and lead without direct authority
- Strength in balancing strategic thinking with hands-on execution
- Passion for building brands that people genuinely love
- Bachelor’s degree required; MBA preferred.
Company Overview:
Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.
We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
A.I. Disclosure:
KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. In order for your application to be considered and opted out of AI, you must include the words "AI Opt-Out" and either job title and location or Job ID # in the email subject line in your email application.