Brand Manager Traditional Smokefree
Be a part of a revolutionary change!
At Philip Morris International (PMI), we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.
With huge change, comes huge opportunity. So, if you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress.
Our beautiful HQ in Stamford, CT is just steps away from the Stamford Metro-North Train Station and easily accessible from NYC.
This position sits with our Swedish Match affiliate.
The Brand Manager – Traditional Smokefree is responsible for planning, leading, and executing endâtoâend brand and product management activities for PMI’s Traditional Smokefree portfolio in the U.S., in line with PMI’s smokefree ambition and business objectives.
The role owns shortâ and longâterm brand plans, activation programs, and portfolio initiatives to deliver sustainable volume, share, and profit growth. Acting as the dayâtoâday brand steward, the Brand Manager champions a consumerâcentric, insightâled approach, translating deep consumer understanding and market intelligence into actionable brand strategies and ensuring strong crossâfunctional execution across onâ and offâline consumer touchpoints within a highly regulated environment
Your ‘day to day’:
Develop and execute brand strategies and annual plans, translating consumer insights, category dynamics, and competitive intelligence into brand choices aligned with portfolio direction, brand positioning, and regulatory requirementsLead day-to-day brand and product management for the Moist Snuff portfolio, including product configuration, packaging rejuvenations, portfolio optimization, line extensions, and innovation, leveraging in-market performance, consumer feedback, and data-driven insights
Manage brand website and lead digital campaigns across channels, ensuring a superior, consistent and compliant consumer journey across touchpoints
Oversee loyalty and engagement programs, including program design, content, and performance optimization
Leverage CRM and consumer data to drive acquisition, engagement, and retention
Partner with Finance to develop 1–3 year Long Range Plans, translating brand strategy into volume, share, and profit targets; collaborate on P&L inputs, including forecasting, performance tracking, and investment prioritization
Drive profitability through pricing, portfolio mix, and investment decisions in collaboration with Sales and Finance teams
Support business cases for investments and innovation, grounded in consumer value creation
Monitor competitive, category, consumer, and regulatory trends, and translate data and research into actionable, forward-looking insights that shape portfolio and brand strategies
Ensure insights are activated holistically across the consumer journey, protecting consistency between brand strategy, messaging, activation, and inâmarket execution
Partner closely with Sales, Trade Marketing, Commercial Deployment, Business Control, R&D, Supply Chain, Legal, Digital, and Market Research teams to enable strong, consumerâled goâtoâmarket execution
Brief and manage advertising, digital, CRM, and promotional agencies with clear consumerâcentric objectives, ensuring strategic alignment, highâquality output, and full regulatory compliance
Manage key internal and external stakeholders with a collaborative, ownershipâdriven approach that balances consumer needs, regulatory constraints, and commercial realities
Act as a strong brand steward and consumer advocate for the Traditional Smokefree portfolio internally and externally
Who we’re looking for:
Strong strategic and analytical skills with demonstrated ability to translate consumer insights into concrete brand and commercial actionsProven ability to develop and execute consumerâcentric brand strategies across physical and digital touchpoints
Solid understanding of digital marketing, CRM, and loyalty mechanics, ideally within regulated environments
Strong communication, presentation, and influencing skills in crossâfunctional, matrixed organizations
Demonstrated problemâsolving mindset and ability to manage multiple initiatives while keeping the consumer at the center
Advanced proficiency in Excel, PowerPoint, and syndicated retail data (e.g. Nielsen, MSAi, Circana etc)
Bachelor’s degree from an accredited fourâyear college or university required.
MBA preferred.
Minimum 5 years of brand management experience or 5 years of sales management experience within CPG consumer goods, or regulated categories.
Experience working with agencies, digital platforms, and crossâfunctional partners.
Exposure to highly regulated environments strongly preferred
Authorized to work in the US now and in the future without sponsorship
Annual Base Salary Range: $132,000 - $165,000
What we offer
We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.
Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
Be part of an inclusive, diverse culture where everyone’s contribution is respected; Collaborate with some of the world’s best people and feel like you belong.
Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
Take pride in delivering our promise to society: To improve the lives of millions of smokers.
PMI is an Equal Opportunity Employer.
PMI is headquartered in Stamford, Conn., and its U.S. affiliates have more than 2,300 employees.
PMI has been an entirely separate company from Altria and Philip Morris USA since 2008. PMI’s affiliates first entered the U.S. market following the company’s acquisition of Swedish Match in late 2022.
Philip Morris International and its U.S. affiliates are working to deliver a smoke-free future. Since 2008, PMI has invested $12.5 billion globally to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke with the goal of transitioning legal-age consumers who smoke to better alternatives. In 2022, PMI acquired Swedish Match – a leader in oral nicotine delivery – creating a global smoke-free champion led by the IQOS and ZYN brands. The U.S. Food and Drug Administration has authorized versions of PMI’s IQOS electronically heated tobacco devices and Swedish Match’s General snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA. For more information, please visit www.pmi.com/us and www.pmiscience.com.
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