Brand Marketing Associate Manager

Summary of Job Description:

The Brand Marketing Associate Manager position is responsible for bringing brand vision and strategy to life through integrated marketing communications planning. This position oversees promotional campaign planning and execution in collaboration with cross-functional partners. As a member of the Brand Marketing Team, this position assists in coordinating project timelines, ensuring cross collaboration between internal and external agencies, oversees the annual campaign production budget, and supporting campaign after-action reviews (AARs).

Job Responsibilities:

• Supports the development of creative briefs, under Manager guidance, that inspire breakthrough content from our in-house agency, external agencies and creator partners.
• Executes brand-building and commerce driving campaigns that increase buyers, guests’ visits, visit frequency, and transactions, ensuring alignment with our overall brand positioning and business objectives.
• Oversees end-to-end campaign deliverables for market tests and commerce sprints, ensuring all milestones are met on-time and on-budget, including coordination of project timelines and cross-functional collaboration.
• Provides project management support for larger scale production initiatives, including POP materials, OOH, social, and TVC shoots.
• Oversees the development of training materials and execution tools for Operations to ensure seamless national promotion rollouts and in-restaurant execution excellence.
• Responsible for overseeing budget for the campaign team, including invoice processing, expense tracking, and overhead reconciliation and ensuring annual budget stays within allocation.
• Collaborates with the team and agencies to develop post-launch communication recaps (AARs or wrap reports) to document learnings and considerations for future promotions, sharing insights within the internal team.
• Acts as a cultural brand steward, demonstrating deep understanding of the guest target and translating cultural moments into marketing opportunities, under Manager guidance.

How we reward you:

• Hybrid Work schedule
• 401K with company match
• Yearly bonus opportunity*
• Full medical, dental, and vision insurance *
• On-site fitness center, biometric screen, and flu shot clinic
• Discounts at Panda restaurants, theme parks, and gym memberships
• Paid time off starting at 15 days with 7 federal holidays*
• Continuous education assistance and scholarships*
• Income protection including Disability, Life and AD&D insurance*
• Bereavement leave*
• Benefits available for eligible permanent full time associates

Your background & experience:

• Bachelor’s degree in Marketing, Communications or related field
• Minimum five years of Marketing and Brand-related experience, preferably in the retail/hospitality environment
• Successful completion of initial and periodically required trainings.
• Obtaining a valid Food Handler's Card within 30 days of employment is a requirement of this position.

Pay Range: P3: $90,000 - $126,500 / Annual

• Within the range, individual pay is determined using various factors, including work location and experience.

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Panda Strong since 1983:

Founded in Glendale, California, we are now the largest family-owned American Chinese Restaurant concept in America. With close to 2,800 locations globally, we continue our mission of delivering exceptional Asian dining experiences by building an organization where people are inspired to better their lives. Whether it’s impacting our team or the communities we work in, we’re proud to be an organization that embraces family values.

You’re wanted here:

Panda Restaurant Group, Inc. is an Equal Opportunity Employer and is committed to providing equal opportunity, and does not discriminate on the basis of any characteristic protected by law, including but not limited to sex/gender (including pregnancy, childbirth, lactation and related conditions), gender expression, race, color, religion, national origin, sexual orientation, gender identity, disability, age, ancestry, medical condition, genetic information, marital status, and veteran status. Additionally, Panda Restaurant Group, Inc. complies with all federal, state, and local laws regarding requests for workplace accommodation. The Americans with Disabilities Act (ADA) prohibits discrimination against qualified individuals on the basis of disability. Applicants are entitled to reasonable accommodations, absent undue hardship, to effectively participate in the application and hiring process, for example, sign language interpreters. If you believe you require an accommodation for the application or interview process or for the position for which you are applying, please reach out to TASupport@PandaRG.com.