Brand Marketing Manager
Job Summary:
Responsible for overseeing the overall performance of assigned brands, including supervising merchandising, marketing, supply chain, and operations to achieve sales targets and meet overall brand objectives.
Duties & Responsibilities:
Budget Management:
Manage brand marketing budgets to ensure efficient use of resources.
Ensure adherence to internal budgeting policies and financial reporting standards.
Prepare and submit regular updates on brand expenditures, including budget versus actual breakdowns.
Team Management:
Conduct weekly alignment meetings and daily reviews of team work plans.
Collaborate with the brand team to identify products for social media promotion.
Review and refine artworks to ensure quality and compliance with specifications.
Brand Strategy:
Develop and implement strategies and category plans to strengthen market presence and grow market share.
Drive demand through innovative product launches and effective commercial strategies.
Generate key insights based on market trends, competitive landscape, and consumer behavior.
Achieve financial KPIs such as sales, margins, and regulatory compliance.
Sales & Operations:
Meet sales targets and develop campaigns to support target achievement.
Prepare and update the monthly Estimated Date of Execution (EDE).
Coordinate with cross-functional teams to ensure smooth operations.
Address product concerns from customers and key accounts.
Brand Marketing Execution:
Monitor and ensure proper execution of marketing campaigns in line with approved strategies and objectives.
Category, Product, and Inventory Management:
Manage the full brand portfolio, including P&L ownership, sales planning, and growth of online and offline channels.
Track product movement and implement marketing initiatives during the initial three-month incubation period.
Identify priority products for marketing based on factors such as slow-moving, new, upcoming, or near-expiry items.
Coordinate with Product Development and Marketing on new product launches and timelines.
Conduct competitive analysis, including tracking new products and emerging trends that can drive sales growth.
Develop marketing strategies for both online and offline distribution channels.
- Qualifications:
Bachelor’s/College degree in Marketing, Communications, or a related field; an MBA is an advantage.
At least 5–7 years of strong experience in brand or product management, preferably within FMCG or personal care industries.
Job Type: Full-time
Benefits:
- Company events
- Employee discount
- Health insurance
- Opportunities for promotion
- Promotion to permanent employee
Work Location: In person