Brand & Marketing Manager
JOB SUMMARY:
Promotes on-brand messaging to customers through traditional, digital, and social media channels with the goal of driving revenue and supporting total property goals. Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. Assists in showcasing Food and Beverage promotions, both to hotel guests and to local patrons. Connects into resources in their region.
Liaises and builds deep partnerships with their national Brand and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. Develops and executes basic marketing strategy across multiple outlets and for the positioning and pull-through of continent strategy that aligns with hotel goals.
Supports and implements marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages all internal and external communication, digital presence, including but not limited to property website, third party channels and social media while maintaining brand integrity. Activates incremental marketing opportunities ranging from partnerships, third-party sites and CVBs. Reports on campaign performance to SMR (Sales, Marketing & Revenue Management) leadership as requested.
Job Type: Full-time
Benefits:
- Company events
- Employee discount
- Health insurance
- Life insurance
- Opportunities for promotion
- Staff meals provided
Work Location: In person