Brand Marketing Manager (F&B)

Job Title: Brand Marketing Manager – F&B

Role Overview

We are looking for a creative and data-driven Brand Marketing Manager to build, position, and scale our F&B brand across digital and on-ground touchpoints. The role focuses on strengthening brand identity, driving footfall, and increasing customer engagement through strategic campaigns, storytelling, and partnerships.

Key Responsibilities

Brand & Strategy

• Develop and execute end-to-end brand marketing strategies aligned with business goals
• Ensure consistent brand voice, visual identity, and messaging across all platforms
• Own brand guidelines and oversee implementation across outlets

Campaigns & Promotions

• Plan and execute seasonal campaigns, product launches, and festive promotions
• Drive café footfall through hyperlocal marketing, events, and activations
• Collaborate with operations and outlet managers for on-ground execution

Digital & Social Media

• Lead social media strategy (Instagram, LinkedIn, Google, etc.)
• Oversee content calendars, reels, influencer collaborations, and UGC
• Work with designers, photographers, and agencies for high-quality creatives

Performance & Analytics

• Track campaign performance, ROI, engagement, and conversion metrics
• Optimize spends across digital ads, influencer marketing, and offline promotions

Partnerships & PR

• Identify and manage brand collaborations, influencers, and community partnerships
• Support PR initiatives, media outreach, and brand storytelling

Required Skills & Experience

• 3–6 years of experience in brand marketing (F&B / QSR / Hospitality preferred)
• Strong understanding of café / restaurant consumer behavior
• Hands-on experience with digital marketing, social media & influencer campaigns
• Ability to translate brand vision into compelling campaigns
• Excellent communication, creativity, and execution skills

Preferred Background

• Experience working with café chains, coffee brands, restaurants, or food startups
• Exposure to multi-outlet or expansion-stage brands
• Knowledge of local marketing & city-level launches

What We’re Looking For

• A brand builder, not just a marketer
• Someone who can balance creativity with numbers
• Passion for food, coffee, culture, and customer experience

Share your CV on 9974463330

Job Type: Full-time

Pay: Up to ₹40,000.00 per month

Work Location: In person