Brand Marketing Manager RTD
Job Req ID: 107247
Job Type: Full-time
Work Category: Onsite, Hybrid Telecommute
Sponsorship: Not Available
Compensation: $124,800 - $187,200
We are GALLO
Spirit of Gallo is a top spirits supplier in the United States by volume, driven by a mission to build the next great American spirits company and to meet the changing needs of consumers. Spirit of Gallo’s diverse portfolio of both owned and imported spirits includes standouts like High Noon, New Amsterdam Vodka, Pink Whitney, Horse Soldier Bourbon, VMC Tequila Cocktails, and E&J Brandy. Find the full portfolio here.
Location: Modesto, CA (Requires 3 days/week onsite) OR Dallas, TX (Requires 5 days/week onsite)
A Taste of What You’ll Do
In this role, you’ll guide cross-functional teams and agency partners through the development and execution of integrated marketing plans that build brand equity and drive profitable growth. You’ll own the annual business review for your brand, translating trends and insights across consumer, customer, channel, and competitive landscapes into actionable recommendations. From shaping brand architecture and creative platforms to evaluating ROI and optimizing future plans, your work will have a direct impact on both short-term results and long-term brand health.
You’ll also play a critical role in stewarding budgets and managing trade-offs across the marketing mix, ensuring resources are invested where they matter most. Through close collaboration with sales, commerce marketing, and regional teams, you’ll help bring strategies to life in-market and ensure brand consistency across channels. This is an opportunity to blend strategic thinking, creative leadership, and strong business acumen to deliver meaningful consumer experiences and elevate the RTD portfolio.
- Master's degree plus 3 years of marketing, media or communications experience including at least 2 years of Beer or Spirits experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 5 years of marketing, media or communications experience including at least 3 years of Beer or Spirits experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 4 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility; OR Master’s degree plus 4 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility; OR High school diploma or state-issued equivalency certificate plus 7 years of marketing, media or communications experience including at least 4 years of Beer or Spirits experience reflecting increasing levels of responsibility.
- Brand management experience.
- Required to travel up to 50% of the time to designated business locations and to support in-market expectations in order to effectively perform essential job responsibilities.
- Knowledge of the on-premise channel.
- Experience managing multiple external agencies/partners across a variety of disciplines including creative, media, PR and experiential.
- Experience owning 360 media plans with robust budgets.
- Strong analytical & financial acumen.
- Ability to influence management, lead cross-functional teams, and work through others.
- Ability to effectively manage competing priorities and operate with a sense of urgency.
- Excellent written & verbal communication skills.
- Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
- Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.
How You’ll Stand Out
- Experience Managing a P&L.
- Experience working in an agile environment.
- Solid understanding of 3-tier distribution system.
- Experience collaborating and influencing internal and external partners, managing large media budgets, writing agency briefs, developing content strategy across integrated campaigns, guiding media agency through National and local plan strategy development and execution, development of paid and organic social content calendars, influencer campaigns, experiential event strategy & execution, as well as earned media (PR) tactic evaluation.
- Solid understanding of media channel strategies and tactics including TV, social, digital.
- Experience training and developing Jr level brand marketers in executing brand and organizational objectives.
- Trained in data systems (IRI/Circana) with the ability to analyze data and translate data into insights.
- Demonstrates a genuine desire and passion for the alcohol industry.
Our Benefits & Perks
We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.
The Fine Print
- The Company does not sponsor for employment-based visas for this position now or in the future.
- Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
- This position will be based in the location(s) specified in the job posting and requires working on-site with no telecommuting option. You will be expected to live within a commutable distance.
- It is the Company’s policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.
Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.
Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).
We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.
Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.