Brand Performance Manager

Brand Performance Manager

The Brand Performance Manager is responsible for making sure the brand message, marketing execution, agencies, lead generation, and customer journey are aligned with Azenco’s business goals. This person must protect the premium positioning of the brand while also analyzing performance, improving lead quality, and making sure marketing actions convert into real business opportunities.

Main tasks and responsibilities1. Brand strategy and message control

The Brand Performance Manager makes sure Azenco’s communication is clear, premium, consistent, and aligned with the company’s positioning.

Responsibilities include:

• Review all brand messaging across website, ads, brochures, social media, emails, dealer materials, and presentations.
• Make sure Azenco’s message reflects the company’s premium positioning.
• Audit the tone, visuals, and messaging used by agencies and the internal team.
• Ensure that all campaigns communicate the right value: design, quality, customization, durability, outdoor living, dealer support, and product innovation.
• Identify weak or inconsistent messaging and recommend corrections.
• Maintain brand consistency across residential, commercial, dealer, architect, and builder audiences.

2. Agency supervision

This person should be the main point of control for marketing agencies.

Responsibilities include:

• Supervise external agencies: digital ads, SEO, PR, social media, content, creative, web, and lead generation.
• Review agency deliverables before approval.
• Challenge agencies on performance, strategy, messaging, budget use, and reporting.
• Make sure agencies are not only “executing tasks” but actually contributing to growth.
• Track whether agencies are meeting KPIs and deadlines.
• Organize regular agency review meetings.
• Compare agency recommendations with Azenco’s business priorities.

3. Internal marketing team supervision

The Brand Performance Manager should also help structure and monitor the internal marketing team’s work.

Responsibilities include:

• Coordinate priorities between the internal team, VP, sales team, and agencies.
• Review the quality of marketing deliverables.
• Make sure projects are completed on time.
• Identify gaps in execution, organization, or strategy.
• Help the team stay focused on high-impact actions.
• Create accountability through clear goals, reporting, and follow-up.

4. Reporting and performance analysis

This is one of the most important parts of the role. The person must be able to review numbers, understand what they mean, and present action plans.

Responsibilities include:

• Review monthly and weekly marketing reports.
• Analyze campaign performance, lead volume, lead quality, conversion rates, cost per lead, cost per qualified lead, and ROI.
• Prepare clear reports for the VP and leadership team.
• Present numbers in a simple way: what is working, what is not working, what needs to change.
• Turn data into action plans.
• Track performance by channel: Google Ads, Meta, SEO, email, website, events, dealer campaigns, PR, and organic content.
• Identify underperforming campaigns and propose improvements.

5. Lead quality and funnel analysis

This is essential for Azenco because marketing needs to generate the right type of leads, not just many leads.

Responsibilities include:

• Analyze the quality of leads generated by each campaign and channel.
• Work with sales/customer service to understand whether leads are qualified.
• Review where leads come from and how they move through the funnel.
• Identify drop-off points in the customer journey.
• Audit lead nurturing emails, automations, follow-up sequences, and sales handoff.
• Make sure leads are properly categorized, tracked, and followed up.
• Recommend improvements to increase conversion from lead to opportunity.

6. Salesforce / CRM collaboration

The person does not necessarily need to be a Salesforce administrator, but should be comfortable using Salesforce reports and CRM data.

Responsibilities include:

• Review Salesforce dashboards and lead reports.
• Analyze lead source, campaign attribution, lead status, conversion rates, and sales follow-up.
• Make sure marketing and sales data are aligned.
• Work with the Salesforce/CRM team or consultant to improve reporting.
• Identify issues in lead routing, tagging, campaign tracking, and pipeline visibility.
• Help improve the connection between marketing activity and sales results.

7. Constant audit of marketing strategy

This role should continuously question whether the marketing strategy is working.

Responsibilities include:

• Audit current marketing strategy and recommend improvements.
• Review competitor positioning and market trends.
• Evaluate whether campaigns are aligned with Azenco’s growth goals.
• Identify missed opportunities in messaging, targeting, channels, or customer segments.
• Monitor the performance of residential, commercial, dealer, architect, and builder marketing initiatives.
• Make recommendations to improve brand awareness, lead quality, and conversion.

Skills required

The ideal candidate should have:

• Strong brand strategy experience.
• Strong analytical and reporting skills.
• Experience managing agencies.
• Experience with lead generation and digital marketing.
• Knowledge of CRM systems, ideally Salesforce.
• Ability to understand funnels, lead nurturing, and conversion.
• Strong presentation skills.
• Ability to challenge agencies and internal teams professionally.
• Good understanding of premium/luxury positioning.
• Strong project management skills.
• Ability to work with sales, marketing, customer service, and leadership.

Type d'emploi : Temps plein

Rémunération : $100 000,00 à $120 000,00 par an

Avantages :

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Lieu du poste : En présentiel