Company: Mellow Designs

Experience Required: 5+ Years

Location: Bengaluru

Working Days: Monday to Friday

Department: Branding & Creative Strategy

Brand Strategy & Positioning

Develop brand positioning, tone of voice, messaging frameworks, and communication strategies
Conduct market research, competitor analysis, and audience understanding to build effective brand narratives
Create brand storylines and communication guidelines for clients

Social Media Strategy & Copy

Plan and develop social media content strategies aligned with brand goals
Write engaging copy for Instagram, LinkedIn, campaigns, reels, ads, and captions
Collaborate with designers and content creators to execute platform-specific campaigns
Ensure consistency in tone, messaging, and visual storytelling across channels

Campaign Strategy

Website & Digital Copy

Write website copy including homepages, landing pages, brand stories, service pages, and CTAs
Structure website communication for better user engagement and brand clarity
Work with UI/UX and design teams to ensure cohesive digital experiences

Client & Team Collaboration

Participate in client meetings, brainstorming sessions, and strategy discussions
Work closely with the creative and marketing teams to ensure strategic alignment
Manage multiple projects simultaneously in a fast-paced environment

Requirements

5+ years of experience in brand strategy, copywriting, or creative strategy
Strong understanding of branding, digital marketing, social media, and consumer behavior
Excellent writing, storytelling, and presentation skills
Experience working on campaigns, brand launches, and digital communication
Ability to think strategically while maintaining strong creative execution
Proficiency in creating decks, brand narratives, and campaign presentations
Experience in agency or design studio environments is preferred

What We’re Looking For

Brand Strategist - Copy