Brand Strategist

Job Opening: Brand Strategist & Luxury Content Manager

Location: Indore, Madhya Pradesh

Job Type: Full-Time

About the Role

We are looking for a creative and trend-driven Brand Strategist & Luxury Content Manager to build and manage the premium image of our brands across social media, websites, advertisements, packaging, and marketing campaigns.

The ideal candidate should have a strong understanding of luxury branding, fashion trends, content creation, storytelling, visual aesthetics, and digital marketing.

Key Responsibilities

• Develop brand positioning and communication strategies.
• Create ideas for social media posts, reels, campaigns, and advertisements.
• Write premium content for social media, websites, product pages, and marketing materials.
• Plan and manage monthly content calendars.
• Research luxury, fashion, lifestyle, and consumer trends.
• Provide creative direction to designers and content creators.
• Ensure a consistent premium and luxury brand image across all platforms.
• Coordinate influencer collaborations and brand campaigns.

Requirements

• Graduate/Postgraduate in Fashion Design, Fashion Communication, Luxury Brand Management, Marketing, Mass Communication, or related fields.
• Strong content writing and storytelling skills.
• Excellent understanding of social media and digital marketing.
• Creative mindset with a strong sense of aesthetics and branding.
• Knowledge of AI tools such as ChatGPT, Canva AI, Midjourney, etc.
• Experience in luxury, fashion, beauty, perfume, lifestyle, or premium brands preferred.

Ideal Candidate

• Passionate about luxury brands and premium lifestyles
• Follows fashion, design, and social media trends
• Creative thinker with strong visual and content sense
• Able to transform products into aspirational brand experiences

Pay: ₹600,000.00 - ₹800,000.00 per year

Benefits:

• Provident Fund

Work Location: Hybrid remote in Indore, Madhya Pradesh (Indore)