Business Development & Marketing Executive

Position:

Offline Marketing & Business Development Executive

Objective

To increase patient enquiries, appointments, and brand awareness through physical marketing activities, strategic partnerships, events, and referral networks.

Core Responsibilities

1. Corporate Partnerships

• Approach companies for staff aesthetic benefits
• Arrange health talks and skin talks
• Build HR partnerships
• Build SME partnerships
• Develop employee privilege programs
• Follow up on corporate leads

KPI:

• 5 new corporate meetings/month
• 2 corporate partnerships/month

2. Community Marketing

• Organise skin health talks
• Organise weight loss seminars
• Organise anti-aging workshops
• Organise mall roadshows
• Participate in community events

KPI:

• 2 events/month
• 50 leads/event

3. Referral Network Development

Build referral channels with:

• Hair salons
• Beauty salons
• Nail salons
• Fitness centres
• Yoga studios
• Pharmacies
• Dentists
• GPs
• Women's wellness centres

KPI:

• 10 active partners/month

4. KOL & Influencer Coordination

• Coordinate local influencers
• Arrange treatment collaborations
• Organise filming sessions
• Track campaign results

KPI:

• 4 collaborations/month

5. Physical Marketing Materials

Manage:

• Brochures
• Posters
• Buntings
• Event banners
• Clinic displays
• Promotional materials

Ensure branding consistency across all branches.

6. Branch Marketing Support

Visit branches and:

• Check promotional displays
• Check staff awareness of promotions
• Monitor lead generation activities
• Gather local market intelligence

7. Lead Generation Tracking

Track:

• Walk-ins from roadshows
• Corporate referrals
• Influencer referrals
• Salon referrals
• Event leads

Prepare weekly reports.

Pay: RM2,000.00 - RM8,000.00 per month

Work Location: In person