Campaign Manager
About Kepler
Kepler executes engineered marketing, where every message and ad delivered helps create a more personalised and productive relationship between brands and their consumers. We do this by acting as clients' agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.
Kepler's APAC region continues to grow rapidly, with teams across Singapore and the Philippines supporting regional and global client partnerships. As one of the company's fastest-growing regions, APAC offers strong opportunities for growth, collaboration, and career development. We pride ourself on being a great place to work.
- We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.
- We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
- We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
Overview
The Activation team is the main interface between our clients and the rest of the business. We are not only responsible for building great relationships with our clients and delivering award winning digital campaigns, we are also accountable for the growth and development of our client's businesses. Whether that involves being first to market with new digital channels, supporting measurement journeys, providing innovative optimisation solutions or educational workshops, we pride ourselves on the strong client partnerships built.
We are currently looking for a Campaign Manager to join the team and become part of our close-knit family of passionate Activators.
Role Overview
The Campaign Manager plays a key role within the Activation team. Reporting into the Associate Account Director or Senior Campaign Manager, the Campaign Manager owns all client operational work from media responses and planning to campaign set-up and optimisation within the digital buying platforms. You will work closely with Digital Marketing Analysts to ensure campaigns run smoothly and deliver to the campaign goals.
About the Role
- Lead day to day contact with clients (calls and/or face-to-face) to ensure campaign planning and management is in-line with client expectations, providing feedback and data driven recommendations on how to achieve the best performance
- Build strong client relationships, anticipating needs that support their primary focus areas
- Create cross-channel digital brief responses and media plans which effectively meet client business and campaign goals, providing a clear rationale
- Collaborate with external media and creative agencies to ensure cohesive planning and optimal campaign execution
- Manage campaign execution & QA within the buying platforms, proactively troubleshooting issues as they arise
- Optimise campaign performance (brand and/or acquisition) against forecasts, driving results for continued improvement and providing new ideas and solutions
- Provide clear and concise insight and analysis of campaign results across the various digital channels and devices (Display, Video, Social, Search, Audio, OOH etc)
- Build relationships with key media partners and technology vendors (e.g. Google, Meta, Amazon) to deliver best in class service and opportunities for our clients
- Identify additional revenue opportunities and create accompanying proposals
- Train and coach Digital Marketing Analysts to develop and grow within the team
- Work with the other (Senior) Campaign Managers to brainstorm and implement wider company and client focused initiatives
Desired Experience and Skills
- 2+ years of hands-on in platform experience, ideally across a minimum of 2 of the following digital channels: programmatic display, video, paid search and/or paid social
- Digital planning experience (client, agency or DSP side)
- A proven passion for digital media/advertising & technology
- Strong people & communication skills
- Excellent client service approach and ability to multitask with great attention to detail
- A technical/analytical mind-set
- Enjoyment when working as part of a team
- Coaching or line management experiences
Salary & Benefits
Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler's growth and success. We aim to offer competitive direct compensation that demonstrates the value we place on our employees and their well-being.
- Salary: Our salary banding for this role starts at SGD 59,400 per annum
- Benefits: Our employee benefits are structured around core benefits, learning & development, work/life balance, wellbeing, hybrid working and extra perks. Please refer to our 'Kepler Benefits' documents for further details