Campaign Manager
WebMD and its affiliates is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
No one at PulsePoint knows the ins-and-outs of our healthcare marketing activation platform like the team members in our Programmatic Campaign Management group. They are the team behind the curtain, the hands on the keyboards, powering the campaigns of some of our agency clients and the Pharma brands they represent.
WHAT YOU'LL WORK ON:
A Campaign Manager at PulsePoint is responsible for the implementation, management and analysis of advertiser campaigns, including, trafficking, troubleshooting, reporting and optimization. This role is responsible for the tactical day-to-day management of client campaigns as well as driving the strategic revenue growth for each account. Additionally, you'll troubleshoot and resolve site and advertiser issues, working closely with account management and other internal departments.
- Execute and run digital advertising campaigns that deliver successful results and metrics/KPIs as determined by our clients (e.g. CPA, CPC etc.).
- Work with clients and Account Management team to set up campaigns for launch (creative trafficking, testing, tag management, ad server campaign setup, etc.).
- Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies.
- Analyze results across programs, campaigns and segments and execute optimizations.
- Regularly monitor and QA all live campaigns for proper serving, click through action and conversion events.
- Advanced post-campaign reporting, identifying trends and making recommendations for future investment.
- Supporting technical and non-technical issues as reported by clients and helping them reach resolution by liaising with internal teams.
Consulting with Account Management and Sales teams to support account planning and client strategy.
WHAT YOU'LL ACCOMPLISH:
You will be the subject matter expert for technical details on PulsePoint products and technology and provide guidance and support on RFPs and client meetings.
You will provide actionable insights, finding ways to optimize based on clients’ success metrics, identifying potential issues, communicating recommendations to both the client and internal teams.
WHAT YOU'LL BRING TO THE TABLE:
2+ years in a digital advertising role trafficking, campaign management, ad ops, programmatic trading
- RTB/Programmatic buying experience using at least 1 DSP.
- Experience trafficking Display, Mobile and Video ads.
- Strong knowledge of how web sites and online ads work. Basic knowledge of HTML/JS a big plus.
- Understanding of online ad serving concepts and KPIs (CPM/CPA/CPC/Viewability).
- Experience with ad server technologies such as DoubleClick for Publishers (DFP) and/or Exchange/DSP ad serving environments.
- NICE TO HAVE BUT NOT REQUIRED: Familiarity with web troubleshooting tools such as Firebug, Charles, Chrome/Safari Inspector or Web Developer Tools.
- NICE TO HAVE BUT NOT REQUIRED: Familiar with data visualization tools.
NICE TO HAVE BUT NOT REQUIRED: Analytical software skills (e.g., any exposure to big data stores such as Hadoop, and statistical analysis packages.
SALARY RANGE: $75,000 - $80,000
BENEFITS: Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:
- Health Insurance (medical, dental, and vision coverage)
- Paid Time Off (including vacation, sick leave, and flexible holiday days)
- 401(k) Retirement Plan with employer matching
- Life and Disability Insurance
- Employee Assistance Program (EAP)
- Commuter and/or Transit Benefits (if applicable)
Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.