Campaign Marketing Manager

We are currently looking to recruit a collaborative, detail-oriented, and commercially astute Campaign Marketing Manager to join our team based at our head office in Bedford, MK43 9EJ.

The successful candidate will be responsible for implementing Copart’s ambitious marketing and external communications strategy. Reporting into the Head of Marketing this role will work closely with our Sales Teams to support the renewal and acquisition of new customers.

We are looking for a person who has the ability to manage and drive multi-dimensional projects and initiatives and bring new and innovative ideas to our team.

Main Duties & Responsibilities

• Develop a clear positioning and points of differentiation for two of the Copart Family of Brands: Automotive and Cash For Cars, and ensure that all marketing communications, both offline and online, reflect market leading position and proposition of Copart with our industry

• Manage and execute the Copart marketing plan in line with Copart’s long term strategy and growth targets to increase leads and revenue for the business.

• Develop content, communicate to external customers (Salesforce Marketing Cloud, Mailchimp etc) and build constructive relationships with key contacts internally to deploy well-crafted campaigns to our audience.

• Design attractive and effective multi-channel marketing initiatives, campaigns and promotions to drive lead generation, new customer acquisition and retain existing customers.

• Measure and report on results & outcomes of promotional campaigns. Highly proficient in Excel to produce marketing analysis and campaign reports.

• Own the Portfolio & Campaign strategy, from execution through to measurement, best practice content creation and amplification.

• Design and produce effective marketing and sales collateral to support new business activities.

• To conduct ROI analysis on all marketing activity and adjust strategy accordingly.

Other duties as requested by your line manager.

Skills and Knowledge:

Essentials

• Strong and creative copywriting skills

• Constructive and collaborative team player

• Highly organised and detail-oriented, with the ability to efficiently manage and lead multi-dimensional campaigns and projects

• Ability to manage a demanding schedule and deliver multiple marketing projects to agreed deadlines

• Experienced commercial marketer with a growth mindset and expertise in acquisition, retention, digital marketing and brand management

• Confident communicator who will network and develop strong and productive business relationships with our suppliers, agencies and internal stakeholders

• Experienced in using CRM / email platforms, such as Salesforce Marketing Cloud, Mailchimp etc.

• Proficient in executing integrated promotional, direct marketing, and advertising campaigns

• Highly proficient in Excel and PowerPoint and in producing strategic presentations to senior management

• Marketing / Business degree, qualification or CIM

Desirables

• Experience in the automotive sector is desirable but not essential

• Experience of website CMS systems

• HTML coding experience

What we offer you in return:

• Time for you: 25 days holiday plus bank holidays and an additional day per year to celebrate a special occasion to you.

• Give Back: Receive a paid day to volunteer for a charity of your choice.

• Health & Wellness: Healthcare Cash Plan.

• Your Future: Join our contributory workplace pension scheme for financial security.

• Investment: Purchase shares in our global company at a discounted rate.

• Fitness & Health: Save money while commuting with our Cycle to Work Scheme and access fitness videos and gym discounts.

• Life Assurance: Enjoy peace of mind with our life insurance coverage.

• Exclusive Discounts: Access our deals hub for savings on everyday purchases and family activities.