Care Home Marketing Executive- Help Families Find the Right Care
Are you great at turning complex decisions into clear, human conversations? We`re a CQC & CIW rated Good care home provider looking for a Marketing Executive who understands that choosing care is emotional, not transactional.
The role in plain English:
Your job is simple: Connect the right families with the right care. Most enquiries come when people are stressed, searching "Care homes near me" at 11pm. You`ll make sure they find us, trust us, and book a visit.
What you`ll be doing:
Digital lead gen: Run Google Ads, Meta Ads, and SEO so we rank for "dementia care ", "respite care near me", "care home fees explained".
Local outreach: Build relationships with hospitals, GP`s, Social Workers, Solicitors and Discharge teams who refer families paying privately.
Content that answers real questions: Write guides on care home costs, CHC funding vs self-funding, "how to choose a care home", Turn fear into clarity.
Tours and conversions: Work with our admission team to follow up enquiries fast, book tours, and improve our enquiry- to -admission rate.
Reputation: Manage http://Carehome.co.uk, Google Reviews, and testimonials. Your work directly impacts occupancy.
You`ll be great at this if you:
Have 2+ years in marketing, ideally healthcare, education, or other "high-trust" services, can run Google Ads+ Meta Ads without blowing the budget, and read the data to improve CPL Write like a human, not a brochure. You can explain "top-up fees" so a daughter at 2am actually gets it.
Are you comfortable speaking with families on the phone and doing occasional home tours.
Know SEO basics + can use HubSpot/CRM to track leads from click to admission.
Nice to have: Experience marketing to 50+ audience, or working with self-funding/private pay clients.
What we offer:
Base salary & potential of bonus. Real Impact: Every enquiry you convert is a resident who gets better care No corporate jargon. Small team, direct access to the Company Directors & Training on care funding rules so you can advise families with confidence.
About us:
Rosewood Healthcare Limited have over 250 bed across North Wales and England, specialising in residential, dementia, nursing and respite care.
We`re rated CQC& CIW Good.
We treat residents like family. Now we need someone to tell more families about us.
Benefits:
- On-site parking
Work Location: In person