About us

How we reward you

What You’ll do

• Develop and execute marketing plans and assets by leveraging a variety of marketing channels (digital, social, email, store POP, print, TV/radio, public relations, experiential events, etc.).
• Transform data-driven insights into actionable strategies.
• Present and align strategies with senior leadership.
• Ensure tactical alignment with channel owners.
• Provide precise creative guidance to both internal and external creative collaborators.
• Ensure operational coordination with field teams.
• Oversee the entire spectrum of execution details, from development to deployment.
• Compile and effectively communicate results.
• Interpret and optimize programs based on performance metrics.
• Lead strategy development, internal socialization, and cross-functional execution of marketing programs for key brands, categories, and services
• Determine an appropriate integrated marketing support plan inclusive of CRM, digital, social, in-store environment, internal communication, and budget.
• Ensure flawless execution of tactical elements of marketing programs, including setting up promotional elements, working collaboratively with various Marketing teams, ensuring communication to store team, communication with vendors, keeping leaders informed, etc.
• Lead national events for key categories and brands, and other national merchandising events developed.
• Partner heavily with Merchants and Leadership to ensure programs align with and support business priorities; report out on results and learnings.
• Leverage internal resources and external partners for programs to provide the maximum return to the organization. External partners may include advertising agencies, PR agencies, Print Suppliers, media agencies, packaging vendors, consultants
• Proactively work with key vendor partners and merchants to fully leverage vendor assets and funds.
• Lead associates in a way that exemplifies the leadership principles taught in Rural King’s Thrive Leadership Program.
• Use discretion and independent judgment in daily decisions while maintaining a high level of confidentiality and professionalism.
• Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
• Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
• Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
• Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
• Perform other duties as assigned.

Supervisory Responsibilities

Essential Qualities for Success

• At least 2 years of marketing planning experience and bachelor’s degree in marketing, communications or similar field or equivalent combination of experience and education.
• Excellent verbal and written interpersonal and communication skills.
• Excellent customer service skills.
• Strong understanding of retail business practices.
• Excellent negotiation and conflict resolution skills.
• Demonstrated ability to adapt in a fast-paced environment.
• Strong analytical and problem-solving skills.
• Excellent organizational skills and attention to detail.
• Demonstrated ability to coach and mentor team members.
• Ability to prioritize tasks and to delegate them when appropriate.
• Demonstrated behaviors must reflect integrity, professionalism, and confidentiality.
• Physical Requirements
• Ability to maintain a seated or standing position for extended durations.
• Capability to lift 15 pounds periodically.
• Able to navigate and access all facilities.
• Skill to effectively communicate verbally with others, both in-person and via electronic devices.
• Close vision for computer-related tasks.

Physical Requirements

• Ability to maintain a seated or standing position for extended durations.
• Capability to lift 15 pounds periodically.
• Able to navigate and access all facilities.
• Skill to effectively communicate verbally with others, both in-person and via electronic devices.
• Close vision for computer-related tasks.