Channel Marketing Coordinator
Job Description
The Channel Marketing Coordinator is responsible for coordinating with the sales team to create and execute marketing campaigns with etail and retail partners to promote consumer tech products.This position provides opportunities to work with various tech products such as PC components, peripherals, monitors, and laptops. Job functions include project planning, content creation, advertisement campaigns, market research, tracking analytics, and organizing channel events. This is a highly collaborative position that works closely with internal marketing teams, sales teams, product managers, and channel partners to plan campaigns that facilitate in achieving the team’s projected sales targets. An active understanding of PC gaming and current tech lifestyle trends is a plus.
We are looking for individuals who are good organizers that can work closely with sales in a fast-paced environment to increase brand awareness on consumer products such as PC components, gaming monitors, and laptops.
The ideal candidate is someone who is a good multi-tasker and an effective communicator in a team-oriented environment.
Job Responsibilities
● Deploy sales-driven advertising campaigns with customer’s physical and digital to increase brand engagements and demand generation on PC gaming products.
● Coordinate exposure for sales promotions with affiliates, marketing agencies, online communities, and company social platforms.
● Prepare digital assets for new products and ensure assets are delivered and posted properly. Create branded content that adheres to the product’s features and improves the overall customer shopping experience.
● Monitor key accounts for competitor activity and communicate with vendors to maintain healthy product exposure on online storefronts.
● Support in-store displays by creating product marketing collaterals such as brochures, banners, pamphlets, and other signages.
● Organize materials and coordinate logistics for customer meetings, product trainings, and tradeshows.
● Build strategic relationships and partner with key industry players, agencies and vendors.
Job Requirements
● Experience working with Amazon, Best Buy, MicroCenter, Newegg is a plus.
● Proficiency in Microsoft Office and common organizational web tools.
● Knowledge in advertising, SEO, and marketing analytics (ex: Google Analytics).
● Familiarity in working with major US/CA retailers/etailers.
● Strong copywriting skills and a creative mindset for digital asset creation.
● Strong project management skills in maintaining budgets and achieving KPIs.
● Proven ability to work well in a fast-paced and constantly changing environment
● Data driven, detail-focused and driven to consistently meet project deadlines
● Good multi-tasker and an effective communicator in cross-functional team setting.
● Active understanding of PC gaming and current tech lifestyle trends is a plus.
● Experience with the gaming or PC industry is a plus.
● Light travel is expected for this position.
Job Type: Full-time
Work Location: In person
Pay: $28.00-$32.00 per hour
Work Location: In person