Channel Marketing Executive - On Trade & Specialist Retail - Northern Hub

Job Title: Channel Marketing Executive

Function: Marketing

Location: Head Office, St Vincent Street, Glasgow - Hybrid 2 days per week in office.

Job Level: (Internal Reference Only) 3

Contract: Full Time / Permanent

Role Reports to: Channel Marketing Controller - UK

Date vacancy will close: Friday 5th June 2026. Where we receive high numbers of applications we may close vacancies early. If you think this is the right opportunity for you please don't delay in applying!

Who we are:

Born in Glasgow, made in Scotland and enjoyed around the world. Whyte and Mackay is home to a collection of multi-award-winning global whisky brands led by The Dalmore, Fettercairn, Jura and Tamnavulin. Our mission is to be a driving force in whisky, renowned for building brands that stand-out. Enabled by our brilliant community of 675 colleagues, reaching across 17 countries and counting. We're led by our values, continuing to grow and invest and looking for great talent to join our brilliant community. Ready to hear more?

Job Purpose

The Channel Marketing Executive is a fantastic early career opportunity to gain experience working within a high performing commercial marketing team across the On Trade, Route to Market (RTM) and Speciality/Luxury retail channels.

The Channel Marketing Executive works closely with the UK Channel Controller in supporting the ideation, implementation and measurement of the marketing activation plans across the brand portfolio in our Northern Hub (85% Scotland 15% North of England). This is an exciting role where you get to work across a diverse range of customers in a creative and engaging way! A great position to learn more about drinks and spirits marketing and how we bring brands to life and grow in market.

• Coordination and implementation of customer activations in the Northern Hub.

  • Working with Channel Controller on regular cross team planning sessions to make sure we bring our brand stories to life in outlet.

  • Be the marketing team point of contact for our big national customers including the likes of Greene King, The Scotsman Group and Inverarity Morton.

  • Presenting priority customer plans & results at internal company events and meetings.

  • Creating & Coordinating activation toolkits to bring our campaigns to life

• Customer Relationship Manager tool and Data Champion.

  • Be the Channel Marketing teams super user on the Sales Teams Customer Relationship Manager system. You will be curating and creating informative reports to aid the tracking of core distribution, visibility and activation plans across our brands with a primary focus on The Dalmore.

  • Work closely with Industry Data sources to report on Industry sales trends that bring our category storytelling to life

• Asset creation and Events management.

  • Work with local brand teams, agencies and account teams to create the best, relevant and cost-effective tools to deliver our activation plans. Coming up with brilliant creative solutions to deliver our goals.

  • Work with local brand teams, agencies and account teams to create the best, relevant and cost-effective tools to deliver our activation plans. Coming up with brilliant creative solutions to deliver our goals.

  • Creating useable sales sheets and toolkits to be deployed by the sales team to bring activations to life.

  • You will work with the channel controller to create best in class category stories to bring our brands to life in the eyes of customers to create compelling listing arguments across our priority malts.

  • Work with account teams to delivery best in class customer events and roadshows.

Skills and experience that will help you be a success:

For this role we're looking for:

• This is an entry level channel marketing role – previous experience in channel marketing, brand marketing or working with a RTM customer or whisky retailer would be advantageous but not essential.

• Experience in a sales environment within FMCG, Beer, Wine & Spirits (BWS) or luxury retail would be beneficial but not essential.

• Understanding of luxury retail customers and an interest in how to engage the drinker/shopper at the point of purchase.

• Good computer skills with a strong working knowledge and experience of Microsoft Office applications including Excel and PowerPoint.

• Excellent attention to detail.

• Excellent organisational skills.

• Excellent communication with a comfortableness in presenting to different audiences.

We believe that everyone has the potential for growth in our roles! You may feel you don't tick every box for this role, but if you believe you have relevant experiences that could help you succeed we'd much rather you apply rather than rule yourself out based on any self-limiting beliefs!

Why join us:

We offer a competitive salary, bonus package, life assurance, competitive pension, excellent product allowance, 35 days annual leave, plus enhanced family friendly policies. Our Rewards & Benefits page has further information.

Our application process:

If you like what you’ve read and want to explore this opportunity further, please apply before the closing date listed at the top of the advert.

Our team read each and every application, therefore you'll hear back from us in due course.

Candidate guidance on the use of AI in the application and screening process can be found on our career site.

Should you require any adjustments to our recruitment process to help you be at your best then please contact us at HRTeam@whyteandmackay.com and we'll do what we can to support.