China Marketing Specialist

Introduction:
Why Blueberry?

At Blueberry, we're all about building strong, supportive relationships, not just with our clients, but within our teams too. As a global trading brand, our customer experience is what sets us apart, and that begins with every single interaction.

Note: At Blueberry, moving with purpose means showing up, connecting, and building momentum together. This role is based onsite in Sydney, Australia, where collaboration and creativity thrive.

Description:
We're looking for a creative, detail-oriented China Marketing Specialist to join our Sydney marketing team. In this role, you'll help grow Blueberry's presence across Chinese-speaking markets by localising content, managing social media channels, and supporting campaigns that engage and convert audiences.

Working closely with Marketing, Design, Product, and Sales teams, you'll play a key role in ensuring our brand resonates with Chinese-speaking communities while maintaining consistency, quality, and performance across all touchpoints.

How You'll Make an Impact

• Translate and localise marketing content, short-form videos, and campaign assets for Chinese platforms including Douyin, WeChat Official Account, WeChat Channels, and RedNote.
• Manage day-to-day social media publishing, community engagement, and moderation activities.
• Maintain content calendars and support the execution of marketing campaigns across multiple channels.
• Monitor content performance, engagement metrics, and campaign results, providing recommendations for continuous improvement.
• Create content briefs, draft copy, and collaborate with designers to produce engaging marketing assets.
• Translate and quality-check website content, landing pages, CRM communications, and other marketing materials.
• Support product launches, promotional campaigns, events, and brand initiatives.
• Conduct competitor analysis and market research to identify trends and opportunities within Chinese-speaking audiences.
• Share insights and recommendations that help strengthen Blueberry's brand presence and marketing performance.
• Contribute to a culture of creativity, collaboration, and continuous learning within the marketing team.

Skills and Experiences:
Who We're Hoping to Find

• Bachelor's degree in Marketing, Business, Commerce, or a related field.
• Fluent in both Chinese and English, with exceptional written communication, translation, and localisation skills.
• Strong interest in digital marketing, financial markets, and emerging industry trends.
• Experience using Chinese social media platforms such as Douyin, WeChat, and RedNote.
• Proficiency with content creation and editing tools such as Canva, CapCut, or similar platforms.
• Strong organisational skills with the ability to manage multiple projects and deadlines.
• Detail-oriented with a high standard of accuracy and quality.
• Collaborative, proactive, and eager to learn in a fast-paced environment.
• Full Australian working rights and the ability to work onsite in Sydney.

Extra Points if You Have

• Demonstrated success growing audiences, engagement, leads, or conversions on Chinese social platforms.
• A portfolio showcasing content creation, localisation, or social media campaigns.
• Experience analysing marketing performance metrics such as CTR, CVR, CPA, or CPL.
• Experience running content experiments and optimising campaigns based on performance data.
• Previous experience in Financial Services, Fintech, FX, CFD, or other regulated industries.
• Familiarity with compliance requirements within financial services marketing.