Commercial Product Manager - Content

Job no: 500358
Work type: permanent full time
Location: Sydney
Categories: Advertising Sales

About the role

The Commercial Product Manager – Content is responsible for the management, positioning, and ongoing development of Are Media’s commercial content product suite, including; vodcasts, social, commercial content, video, talent, and eDM products.

This role ensures all products are market-ready, commercially competitive, operationally viable, and clearly positioned for market. Acting as the connection point between product, sales, strategy, and delivery teams, the role is responsible for simplifying complex commercial products into clear, compelling solutions that are easy for sales teams to understand, position, and sell.

A key focus of the role is sales enablement—equipping the commercial team with the tools, training, collateral, and support required to confidently respond to briefs and proactively engage clients. The role also plays a critical part in identifying product gaps and opportunities, sourcing new suppliers and capabilities, and feeding market insights and performance learnings back into the broader commercial strategy function.

Duties

• Lead sales enablement for the commercial content product suite, ensuring the sales team is equipped with clear product knowledge, positioning, and selling frameworks
• Manage the end-to-end commercial content product suite including vodcasts, social, commercial content, video and influencer
• Ensure all products are commercially competitive, operationally scalable, and aligned to market demand and client needs
• Develop and manage the commercial content product suite across Are Media's portfolio, ensuring offerings are competitive, clearly packaged, and revenue-generating
• Partner with the Sales, Editorial, and Studio teams to bring branded content solutions from brief to market
• Analyse product performance data to identify gaps, refine positioning, and inform go-to-market strategy
• Support the sales team with compelling product narratives, rate card management, and category-specific solutions

Skills and experience

• Commercial Product Management: Experience managing and evolving content-led commercial products end-to-end (e.g. video, social, branded content, talent)
• Strategic & Commercial Acumen: Strong ability to translate market trends and client needs into revenue-generating product strategies
• Sales Enablement: Skilled in simplifying complex products, developing sales materials, and supporting responses to briefs
• Stakeholder Management: Proven ability to collaborate across sales, editorial, strategy, and operations to deliver outcomes
• Data & Insights: Ability to analyse performance and market feedback to optimise products and drive growth
• Media Industry Knowledge: Understanding of print, digital, and content ecosystems, including branded content and advertising models
• Financial Acumen: Understanding of pricing, revenue drivers, and commercial viability
• Project Management: Strong organisational skills with the ability to manage multiple priorities
• Communication & Influence: Clear communicator with strong presentation and stakeholder influencing skills
• Operational & Compliance Awareness: Understanding of delivery workflows, risk, and safe work practices

Who Are We?

Are Media is Australia’s #1 women’s lifestyle network. We connect with 90% of Australian women, igniting intention through our brands including The Australian Women’s Weekly, Better Homes and Gardens, Woman’s Day, marie claire, ELLE Australia, TV WEEK, New Idea, WHO, Australian Gourmet Traveller and BEAUTY/crew. With deep insights into what moves, inspires and excites women, we join commercial partners with audiences across print magazines, digital and social channels, TV, video, Australia’s biggest online communities, content commerce and immersive experiences. We create content Australians love across food, fashion, beauty, homes, entertainment, and lifestyle and through our Change AREgenda we drive meaningful and positive change for women.

Are Media employs Australia’s best content creation talent and we are proud that our greatest strength is our people.

Why Are Media?

Join Australia’s leading content company for women and be part of an inspiring, creative and collaborative team. We offer excellent people programs including:

• A day of leave for your birthday,
• 4 days of volunteering leave each year,
• An inclusive parental leave program that supports all parents, families & carers,
• FREE digital access to all our titles, and
• Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more).

At Are Media, you'll be in the office four days a week, with one day to work from home.

Are Media is a proud member of Media Diversity Australia, a not-for-profit organisation working towards a media landscape that looks and sounds like Australia. We are committed to fostering diverse, respectful, collaborative & inclusive workplace. We know & value the success this brings for everyone and we welcome & encourage applications from diverse backgrounds. When you apply, please let us know of any reasonable adjustments you may need during the interview process.