Responsibilities/Qualifications:

We are seeking a highly motivated, experienced, and connected Community Liaison to lead referral generation efforts and drive business growth for our home care agency. This is a results-oriented position that demands an individual who understands the industry landscape, has strong existing relationships, and can produce measurable outcomes.

This is not an entry-level position. You will be expected to operate independently, take full ownership of your territory, and be accountable for referral metrics that directly impact the company’s profitability.

Key Responsibilities:

Develop and execute a referral growth strategy targeting hospitals, skilled nursing facilities, assisted living, hospice, physician offices, case managers, and other community partners.
Leverage existing relationships to generate qualified referrals for home care services (personal care, companionship, etc.).
Maintain a weekly presence (10–15 hours minimum) at assigned referral partners and to strengthen engagement and drive referral flow.
Meet or exceed monthly and quarterly referral targets as defined by leadership.
Track and report on referral activity, relationship status, and pipeline using CRM or tracking tools.
Provide feedback on market trends and competitor activity to inform strategic decisions.
Represent the company professionally at community events, health fairs, and networking meetings.
Collaborate with intake and care coordination teams to ensure timely onboarding of referred clients.
Flexibility to help in our capacities as needed

Key Performance Indicators (KPIs):

# of Qualified Referrals per Week/Month
Conversion Rate of referrals to active clients
Revenue Generated from referral sources
# of Weekly In-Person Visits/Hours Logged at assigned facilities
# of New Referral Relationships Established per Quarter
Client satisfaction and feedback from referred cases

Qualifications:

3+ years of experience in community outreach, marketing, or liaison role in home care, hospice, or healthcare-related field
Proven track record of meeting or exceeding referral quotas
Strong network of referral sources in Wayne, Oakland, Macomb, Washtenaw counties
Excellent communication, networking, and presentation skills
Self-motivated, proactive, and results-focused
Ability to work independently and manage your schedule effectively
Valid driver’s license and reliable transportation required

Compensation:

Competitive base salary
Performance-based bonuses tied to referral volume and revenue generation
Mileage reimbursement and expense coverage for community visits

Benefits:

Opportunities for advancement
Medical, dental, and vision insurance
Employee recognition events
Paid time off

Community Outreach Manager

About Homestead Health Care Services