Content Creator

Role Overview

We are seeking a creative and detail-oriented Content Creator to develop engaging, high-quality content that strengthens brand awareness, drives audience engagement, and supports business growth. The ideal candidate should have a strong understanding of storytelling, social media trends, visual aesthetics, and content strategy, with the ability to create content that aligns with the brand’s identity and goals.

Key Roles & Responsibilities

1. Content Creation

• Create engaging content for social media platforms including Instagram, LinkedIn, Facebook, YouTube, and Pinterest.
• Produce high-quality photos, videos, reels, and short-form content.
• Develop creative concepts that align with the brand's vision and campaigns.
• Write compelling captions, scripts, and content copy.

2. Brand Storytelling

• Communicate the brand's values, products, and unique selling propositions through content.
• Create content that builds an emotional connection with the audience.
• Maintain a consistent brand voice, tone, and visual identity across all platforms.

3. Social Media Management

• Plan and schedule content calendars.
• Stay updated on social media trends, formats, and algorithm changes.
• Engage with the audience through comments, messages, and community interactions.
• Monitor content performance and suggest improvements.

4. Video Production & Editing

• Shoot and edit reels, product videos, behind-the-scenes content, and campaign videos.
• Create visually appealing content optimized for different platforms.
• Add transitions, graphics, music, and subtitles to enhance engagement.

5. Content Planning & Campaign Execution

• Collaborate with the marketing team to develop campaign ideas.
• Participate in product launches, seasonal campaigns, and promotional activities.
• Generate innovative content ideas that support sales and brand growth.

6. Photography & Visual Content

• Capture product photography and lifestyle imagery.
• Ensure content reflects the brand’s aesthetic standards.
• Coordinate with photographers, models, and designers when required.

7. Performance Analysis

• Track key content metrics such as reach, engagement, views, shares, and conversions.
• Analyze audience preferences and content trends.
• Provide recommendations to improve content performance.

8. Market & Competitor Research

• Research industry trends and competitor content strategies.
• Identify emerging content opportunities and audience interests.
• Stay informed about platform updates and content best practices.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Media, Design, or related field.
• 1–3+ years of experience in content creation, social media, or digital marketing.
• Strong portfolio showcasing content creation skills.
• Proficiency in content editing tools and social media platforms.
• Excellent written and verbal communication skills.

Preferred Skills

• Content Strategy
• Social Media Marketing
• Copywriting & Storytelling
• Photography & Videography
• Video Editing (Premiere Pro, CapCut, Final Cut Pro)
• Graphic Design (Canva, Photoshop, Illustrator)
• Trend Research
• Community Management
• Basic SEO Knowledge
• Analytics & Reporting

Key Performance Indicators (KPIs)

• Content Reach & Impressions
• Engagement Rate
• Follower Growth
• Video Views & Watch Time
• Website Traffic from Social Media
• Content Production Consistency
• Lead Generation & Conversions
• Brand Awareness Growth

For Brummell, the Content Creator will:

• Create premium fashion-focused content showcasing shirts, polos, trousers, and new collections.
• Develop lifestyle, styling, and men's fashion content that reflects Brummell's refined aesthetic.
• Produce Instagram Reels, LinkedIn content, founder stories, and behind-the-scenes videos.
• Capture product details, fabric quality, craftsmanship, and styling versatility.
• Work closely with the founder to build a strong personal and brand presence online.
• Create campaign concepts that highlight timeless menswear, quality fabrics, and modern sophistication.
• Ensure all content aligns with Brummell's luxury, minimal, and premium visual identity.

Pay: ₹13,000.00 - ₹40,000.00 per month

Work Location: In person