Content Creator and Social Media manager

Overview

This is not a post-and-pray social media role. The Content Creator Specialist is the person who shows up on shoot days, scripts the content, steps in front of the camera when needed, writes the copy, builds the social calendar, and ensures that Xterns.ai and Atlas are showing up consistently, compellingly, and at volume across every platform.

You will create video content, write social copy, manage community engagement, and contribute to the content machine that runs across both brands. You will work directly with the Brand & Content Strategist, take direction from the campaign briefs, and execute with the speed and quality this environment demands.

Mid-level means you are past the learning curve. You know how to script a short-form video, how to write copy that stops a scroll, how to show up confidently on camera, and how to manage your own output without being micromanaged. You bring craft and commercial awareness in equal measure.

The Brands You're Creating For

You will create content across two distinct but connected products. Understanding both deeply — their audiences, their tone, their competitive landscape — is not optional. It is the foundation of everything you will produce.

Darey.io

B2C · Tech Learning

Africa's tech career transformation platform. Darey.io trains people in engineering, cloud, data, cybersecurity, and product management — and places them into real jobs. Content exists to attract ambitious Nigerians who want to break into tech, prove the transformation is real, and keep enrolled learners engaged through to completion.

Xterns.ai

B2C + B2B · Work Experience

A two-sided marketplace connecting young professionals to structured work placements and helping employers find, vet, and hire talent. Content must speak two distinct languages simultaneously — energetic and possibility-driven for talent, evidence-based and ROI-focused for employers — without losing coherence as a single brand.

The Role

The Content Creator Specialist sits at the intersection of content creation, on-camera performance, and social media management. You are not a generalist who dabbles in each — you are a practitioner who executes all of them at a professional standard, consistently, across two active brands.

You take briefs from the Brand & Content Strategist, translate them into scripts, shoot-ready formats, and published content. You manage the day-to-day social media presence for both brands — scheduling, community engagement, and trend responsiveness. On shoot days you are an active participant: prepped, on time, camera-ready, and brief-ready.

The Brand & Content Strategist sets the strategic direction. You bring it to life. The Growth & Product Marketer defines what the content needs to do commercially. You execute it. The quality of your output directly affects lead generation, enrolment, and brand perception.

What You Own

This role has five areas of ownership. All five are active and expected from Week 1.

1. Video Content Creation

Video is the primary content format across both brands. You are responsible for producing high-quality short-form and supporting long-form video content that earns attention and drives action.

• Script short-form video content (Reels, TikToks, YouTube Shorts) aligned to the monthly content calendar and active campaigns for both Darey.io and Xterns.ai.
• Appear on camera as a presenter or host where required — delivering scripts with energy, clarity, and brand-appropriate personality.
• Prepare shoot-ready briefs for yourself and other presenters before every batch shoot day — including talking points, key messages, visual direction, and call-to-action.
• Participate actively in all three monthly batch shoot days: arrive prepared, execute efficiently, and maximise footage output within the allotted time.
• Review raw footage after shoots and brief editors clearly — shot selection, pacing notes, text overlays, music direction, and output format per platform.
• Ensure all video content meets platform-specific requirements: aspect ratio, length, caption style, and thumbnail specification for YouTube, Instagram, TikTok, and LinkedIn.

2. Written Content & Copywriting

Strong writing is as important as strong video in this role. The copy you produce will represent the brand in paid ads, organic posts, email subject lines, and captions. It must stop the scroll, communicate clearly, and drive the next action.

• Write social media captions for all platforms across both brands — adapting tone for Darey.io (inspirational, transformation-driven) and Xterns.ai (energetic for talent; credibility-driven for employers).
• Write ad copy for paid social campaigns, working from briefs provided by the Growth & Product Marketer — headlines, primary text, and CTAs.
• Contribute to email newsletters and campaign copy when required — writing in the brand's voice, not your own.
• Write video scripts for presenters and for your own on-camera delivery — clear, conversational, punchy, and structured around a single message per piece.
• Proofread all content before it goes live — zero typos, zero off-brand language, zero factual errors about the products.

3. Social Media Management

You are the daily presence behind both brands on social. You do not just post — you monitor, engage, adapt, and optimise. You understand how each platform works and you use that understanding to give content the best possible chance of performing.

• Manage the day-to-day social media presence for Darey.io and Xterns.ai across Instagram, TikTok, LinkedIn, and YouTube.
• Schedule all content through GoHighLevel (GHL) — no manual, ad-hoc posting. Maintain the posting calendar with zero gaps or unexplained silences.
• Monitor comments, mentions, and DMs across platforms and respond to community engagement promptly and in-brand — escalating anything requiring commercial follow-up to the sales team.
• Track trending audio, formats, and challenges relevant to the tech career and work experience space — and propose content adaptations that can be executed quickly without derailing the calendar.
• Identify high-performing posts each week and flag them to the Brand & Content Strategist with notes on why they worked and what to replicate.
• Flag underperforming content promptly — with a hypothesis on why and a suggested fix, not just a notification that it did not work.

4. Shoot Day Preparation & Participation

Three batch shoot days happen every month — one per brand cycle. These days are the engine of the content machine. Your preparation and participation directly determine whether the team hits its monthly video output target.

• Arrive at every shoot day fully briefed: scripts finalised, talking points memorised or clearly noted, outfit and on-camera appearance appropriate for the brand.
• Execute your on-camera segments with confidence and efficiency — minimising retakes and maximising usable footage per session.
• Support the videographer and other presenters on the day: set context, flag any content brief changes, and keep the shoot moving to schedule.
• Conduct a post-shoot debrief: confirm footage is captured correctly, note any gaps, and brief the editing team within 24 hours of the shoot day.

5. Content Repurposing & Asset Support

Every long-form video must generate a full set of derivative content. You play an active role in this repurposing pipeline — not as a passive executor, but as someone who understands where the value is in the original footage and how to unlock it across formats.

• Identify the key moments, quotes, and hooks in long-form content that can be repurposed as short-form clips, quote graphics, and LinkedIn posts.
• Brief the graphic design team on visual assets needed: quote cards, carousel slides, thumbnail concepts, and story frames.
• Write LinkedIn written posts derived from YouTube long-form episodes — translating video insights into a standalone written format that performs on the platform.
• Maintain the repurposing tracker to ensure no long-form content is published without its full derivative asset set being in production.

Who We're Looking For

Experience

• 2 to 4 years in a content creation, social media, or digital marketing role — ideally in a consumer tech, edtech, or platform product environment.
• Demonstrable track record of creating short-form video content that has performed on Instagram Reels, TikTok, or YouTube Shorts — you can show the work and the numbers.
• Experience managing social media accounts professionally across at least two platforms — scheduling, community management, and performance tracking.
• Experience writing social copy, ad copy, or scripts for a brand (not just personal content) — you understand the difference between creating for yourself and creating for a commercial audience.
• Experience appearing on camera in a professional or semi-professional context — presenting, hosting, or featuring in brand video content.
• Familiarity with a scheduling or CRM tool (GoHighLevel experience is a strong advantage).
• Experience working within a content calendar and production pipeline — you are comfortable with deadlines, briefs, and iterative feedback.

Skills

• On-camera presence: you are comfortable, natural, and engaging on camera. You can take a script and deliver it without reading robotically or losing the energy the brand needs.
• Short-form video instinct: you understand what makes a Reel or TikTok stop a scroll — hooks, pacing, audio, transitions, and the single idea per video rule.

Pay: ₦150,000.00 per month

Work Location: Hybrid remote in Yaba