Content Creator

About Us

Nidhi's Grandmaa Secret is a fast-growing D2C brand rooted in tradition, authenticity, and homemade goodness. We are passionate about creating products that resonate with modern consumers while staying true to our heritage. We are looking for a creative and trend-savvy Content Creator who has experience working with Direct-to-Consumer (D2C) brands and understands how content drives engagement, brand awareness, and sales.

Roles & Responsibilities

• Create engaging photo, video, and reel content for Instagram, YouTube, and other digital platforms.
• Develop creative content concepts, storytelling ideas, and campaign themes aligned with the brand identity.
• Plan, shoot, and edit high-quality short-form videos and lifestyle content.
• Create content that drives customer engagement, product discovery, and conversions.
• Stay updated with social media trends, viral content formats, influencer trends, and platform updates.
• Collaborate with the marketing, performance marketing, and design teams to execute campaigns.
• Work closely with founders and brand teams to create authentic brand stories.
• Manage content calendars and ensure timely content delivery.
• Analyze content performance and optimize future content based on insights.
• Ensure consistency in brand tone, messaging, and visual identity across all channels.

Requirements

• 2–5 years of experience as a Content Creator, Social Media Creator, or similar role.
• Mandatory experience working with D2C brands (Food, FMCG, Lifestyle, Beauty, Wellness, or Consumer Products).
• Strong understanding of Instagram Reels, YouTube Shorts, and social media content trends.
• Hands-on experience in content shooting, video editing, and content production.
• Ability to create both organic and performance-focused content.
• Strong storytelling, communication, and presentation skills.
• Experience working in a fast-paced startup or consumer brand environment.
• Ability to manage multiple projects and meet deadlines.

Preferred Skills

• Experience in lifestyle, wellness, or consumer goods brands.
• Familiarity with Canva, CapCut, Adobe Premiere Pro, or similar editing tools.
• Understanding of influencer marketing and UGC (User-Generated Content).
• Knowledge of content performance metrics and social media analytics.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person