Content Creator

Role Overview
English Zone One is looking for a creative, organised, and proactive Content Creator to lead the planning, creation, and publishing of engaging content across our digital platforms. This role is responsible for showcasing our student experience, school culture, accommodation, activities, and brand through high-quality visual and written content that connects with both current and prospective students.

The ideal candidate will be confident creating content from concept to final post, comfortable filming in a variety of environments, and passionate about storytelling, brand growth, and social media trends.

Key Responsibilities

Content Creation & Production

• Plan, create, film, and edit engaging photo and video content for social media and digital marketing platforms.
• Produce content for Instagram, Facebook, TikTok, YouTube, LinkedIn, and other relevant channels.
• Capture day-to-day student experiences, campus life, accommodation, excursions, and classroom activities.
• Edit videos and photos to align with English Zone One’s brand identity and visual standards.
• Create captions, written copy, and content tailored to each platform.

Content Planning & Strategy

• Develop and implement a monthly content calendar.
• Research trends, competitor content, and industry insights to improve engagement and reach.
• Generate creative campaign ideas to promote courses, accommodation, student activities, and special events.
• Contribute to the overall digital marketing strategy with fresh content ideas and campaign concepts.
• Identify opportunities to increase brand awareness and student engagement through content.

Travel & On-Site Filming

• Travel to English Zone One office, student accommodation, activity locations, and partner venues to capture content.
• Attend internal and external events to document student experiences and create real-time social content.
• Be available for occasional evening or weekend events where content capture is required.
• Ensure content is captured professionally in a variety of settings and environments.

Student & Client Engagement

• Build positive relationships with students, staff, and partners to capture authentic content.
• Interview students and gather testimonials, success stories, and feedback for marketing use.
• Record client visits, events, and student activities for promotional and social media purposes.
• Help showcase the English Zone One experience in a genuine and engaging way.

Publishing & Community Management

• Schedule and publish content across platforms.
• Monitor engagement and respond to comments/messages where required.
• Maintain consistency in tone, messaging, and brand presentation.
• Assist with growing and managing the school’s online presence and community.

Brand & Marketing Support

• Ensure all content reflects English Zone One’s values and brand identity.
• Support marketing campaigns, launches, and seasonal promotions.
• Assist with website content updates where required.
• Coordinate with management and teams to capture important updates, milestones, and announcements.

Performance & Reporting

• Track content performance, engagement, and growth.
• Review analytics and recommend improvements.
• Report on successful campaigns and identify opportunities for stronger content performance.

Skills & Experience

• Experience in content creation, videography, photography, and editing.
• Strong understanding of social media platforms and trends.
• Experience using editing tools such as Canva, CapCut, Adobe Creative Suite, or similar.
• Excellent communication and storytelling ability.
• Highly organised with strong time-management skills.
• Able to work independently and take initiative.
• Comfortable interacting with students and filming in public/event settings.
• Flexible and willing to travel to various locations.
• Valid driver’s licence (preferred).

Personal Attributes

• Creative and energetic
• Strong eye for detail
• Confident communicator
• Reliable and self-motivated
• Adaptable and trend-aware
• Passionate about people, storytelling, and building a brand

This role is ideal for someone who enjoys being hands-on, loves creating engaging content, and wants to help bring the English Zone One student experience to life through digital storytelling.

Ability to commute/relocate:

• Gardens, Western Cape: Reliably commute or planning to relocate before starting work (Required)

Education:

• Diploma (Preferred)

Language:

• english (Required)

License/Certification:

• drivers license (Required)

Location:

• Gardens, Western Cape (Required)

Work Location: Hybrid remote in Gardens, Western Cape