Content Creator & Strategist
Job Summary
We are looking for a Content Strategist who understands how content drives visibility, trust, customer acquisition, engagement, and retention.
This role covers two brands:
- Yournotify, a marketing platform helping businesses acquire, engage, and retain customers through email, SMS, WhatsApp, automation, forms, rewards, and customer engagement tools.
- MarTech Africa, a platform focused on marketing technology, growth, innovation, events, insights, and industry conversations across Africa.
You will lead content planning, storytelling, publishing, distribution, and growth execution across both brands.
You must understand business, marketing, technology, audience behavior, and content distribution.
This is not a “post and wait” role.
We want someone who thinks about:
- Why people consume content
- What makes content spread
- What drives trust and authority
- What converts attention into leads, partnerships, registrations, or revenue
- How to position African stories, products, and industry conversations better
Key ResponsibilitiesContent Strategy & Planning
- Build monthly and quarterly content strategies for both brands
- Create structured content calendars tied to company goals
- Plan campaigns around product launches, features, reports, partnerships, events, and industry trends
- Research audience interests, search trends, and content opportunities
- Turn business goals into practical content execution plans
Content Creation & Storytelling
- Write high-quality articles, LinkedIn posts, newsletters, website copy, campaign copy, and thought leadership content
- Develop strong storytelling angles around African business, technology, marketing, growth, customer engagement, and digital transformation
- Simplify technical products into content people understand
- Create content frameworks for interviews, founder stories, customer stories, and ecosystem conversations
- Repurpose long-form content into smaller distribution formats
Distribution & Growth
- Drive organic visibility across LinkedIn, X, email, search, and communities
- Work with paid campaigns to amplify top-performing content
- Identify content with strong engagement or lead generation potential
- Improve traffic, reach, engagement, and conversion performance
- Monitor content performance and improve strategy using data
MarTech Africa Content
- Build content around events, speakers, reports, ecosystem trends, startups, and industry conversations
- Create pre-event and post-event content strategies
- Help position MarTech Africa as a leading marketing technology voice in Africa
- Coordinate interviews, industry insights, and ecosystem storytelling
Yournotify Content
- Create educational and commercial content around customer acquisition, engagement, retention, automation, messaging, and growth
- Explain product features and use cases clearly
- Develop industry-specific content for sectors like finance, betting, healthcare, ecommerce, education, and logistics
- Support sales and business development with strong marketing content
Collaboration
- Work closely with product, design, growth, sales, and leadership teams
- Coordinate with external writers, creators, agencies, and media partners when needed
- Maintain consistent tone, quality, and positioning across all communication
Requirements
- 3+ years experience in content strategy, content marketing, journalism, media, marketing, or related fields
- Strong writing and editing skills
- Strong understanding of digital marketing and audience growth
- Understanding of African business and technology ecosystems
- Experience managing content calendars and campaigns
- Ability to think strategically and execute consistently
- Ability to work independently and move fast
- Strong research skills
- Familiarity with SEO, analytics, and content performance metrics
- Experience with LinkedIn and professional brand positioning
- Experience using AI tools for research, ideation, optimization, and workflows
Preferred Skills
- Experience in SaaS, media, technology, startups, or marketing industries
- Experience interviewing founders, executives, or industry leaders
- Basic understanding of email marketing, automation, and customer lifecycle marketing
- Familiarity with tools like Google Analytics, Search Console, Notion, WordPress, Canva, Figma, HubSpot, or similar platforms
- Understanding of B2B marketing and event marketing
What Success Looks Like
- Strong growth in organic visibility and audience engagement
- Better positioning and authority for both brands
- High-quality educational and industry content
- Consistent publishing and distribution execution
- Increased inbound leads, partnerships, registrations, and opportunities from content
- Better storytelling around African technology and marketing ecosystems
Work Style
We value people who:
- Think independently
- Take ownership
- Move fast without waiting for constant supervision
- Care about quality and clarity
- Pay attention to details
- Bring ideas, not excuses
- Learn quickly and adapt fast
Why Join Us
You will work directly on brands solving real business and growth problems across Africa.
You will help shape how African businesses understand marketing technology, customer growth, communication, and digital engagement.
This role offers room for growth, visibility, experimentation, and ownership.
Work Location: In person
Pay: ₦250,000.00 per month
Work Location: In person