Content Manager, Demand Generation
At ReversingLabs, we are providing the world’s largest threat intelligence repository to protect software development and power advanced security solutions, keeping the most advanced cybersecurity organizations and Fortune 500 enterprises informed and ahead of the threats. Our software supply chain security and threat intelligence solutions have become essential to advancing enterprise cybersecurity maturity globally.
Notable breaches such as SolarWinds, CircleCI and 3CX have elevated software supply chain security as a top initiative across every organization developing or purchasing software. Only ReversingLabs delivers the software package analysis speed and intelligence needed to protect against this critical area of risk.
Our vision is clear. Arming every company with end-to-end insights to ensure development releases securely, IT purchases safely, and the SOC can effectively detect, isolate and respond. We are seeking extraordinary talent for this game changing opportunity to help forge this transformational journey at ReversingLabs.
The Content Manager, Demand Generation will be responsible for developing and managing the strategy and execution of content supporting demand generation operations for ReversingLabs. This manager role will report directly to RL’s Senior Director of Demand Generation & Growth Marketing (Christina Lyle), and will also support the Digital Marketing Lead, Jose Bormey with SEO/AEO efforts. The role will also have a dotted line to the Content Team- and Product Marketing, with the goal of creating compelling and engaging content across various channels aligned to overall content themes for the company.
The Content Manager, Demand Generation role requires both creative and strategic thinking as well as strong project management skills, as they work to educate the market about the rapidly changing threat and software supply chain security spaces, and increase RL brand awareness and promote engagement with ReversingLabs by individuals who align with RL’s target audiences.
- Work with Demand Generation to develop and execute a comprehensive strategy for content marketing in alignment with RL’s overall demand generation goals and objectives.
- Work with the Content Team to manage a content calendar to ensure consistent and timely delivery of high-quality content for the purpose of demand generation goals across channels including: webinars, emails, podcasts, blog posts, nurtures, long-form reports/ebooks, whitepapers, video content, and social media content.
- Serve as a liaison between product marketing and demand generation to ensure content is strategically aligned with campaign themes & company priorities.
- Work with RL’s SEO/AEO team to create, optimize, and develop content aligned with strategies to increase organic traffic and improve SERP rankings.
- Engage and coordinate with a network of external content contributors and agencies, including public relations (Guyer group).
- Create and curate content for social media platforms and engage with the community. Work with RL’s Creative team to execute social media campaigns - scheduling posts, etc.
- Monitor demand gen content performance metrics and use data insights to drive content strategy and improvements.
- Collaborate with cross-functional teams to ensure brand consistency and messaging alignment.
- Stay up-to-date with industry trends, best practices, and emerging content marketing techniques.
- Other duties as assigned
The Content Manager, Demand Generation is a position designed to improve the efficiency and effectiveness of RL’s demand generation team by closely coordinating content creation — from webinars to reports to social media posts and AEO — with the needs of the demand generation team and specific demand generation campaigns.
The position will fill an existing vacancy on the Demand Generation team resulting from the departure of RL’s Senior Manager of Demand Generation (formerly Joanna Smith Vance). But it will also take the opportunity to promote closer alignment and collaboration between RL’s content marketing and product marketing teams with demand generation.
Given that demand generation is critical for RL marketing to populate its lead pipeline and meet its sales goals, aligning the position to take a more active role in creating and managing the content that fuels DG campaigns is critical for RL’s continued success.
Why Now?Demand Generation is a critical element of RL’s sales and marketing strategy. In the past two years, DG activities have resulted in the creation of 1,750 meetings booked, resulting in $20M in new logo pipeline.
Recent departures from the DG team pose extreme challenges as it looks to continue to conduct effective campaigns at the cadence needed to keep RL’s sales pipeline populated to the degree needed to produce new accounts and revenue. Refilling this position, while also modifying the role to better meet the needs of our demand generation and sales teams, is critical if RL is to turn the “lemons” of departing employees into the “lemonade” of revised and more effective marketing and sales strategies.
What We Are Looking For- Bachelor's degree in Marketing, Communications, or related field
- 3-6 years of experience in content marketing for B2B SaaS or technology companies
- Proven track record of developing and executing successful content marketing strategies
- Strong writing and editing skills, with the ability to create engaging and persuasive content
- Experience working with AI tooling including Jasper, ChatGPT, Anthropic Claude and Google Gemini to automate and facilitate content creation
- Experience with SEO optimization and familiarity with SEO tools
- Knowledge of social media platforms and experience with social media content creation and management
- Understanding of marketing analytics and ability to interpret data to drive content strategy
- Excellent project management and organizational skills, with the ability to prioritize and meet deadlines
- Ability to work collaboratively and cross-functionally in a fast-paced, deadline-driven environment
- Experience in the cybersecurity industry is a plus
- Experience with marketing automation and CRM platforms is a plus
Benefits & Perks: Designed for How You Work, Live, and Grow Compensation & Financial Security
- Base Salary: $119,000 – $129,000 plus performance-based bonus or commission (role-dependent), a comprehensive Total Rewards package and equity so you share in the success you help build.
- 401(k) with both Traditional and Roth options to support your long-term financial goals
- Flexible Spending Accounts (Health Care & Dependent Care) to help maximize tax savings
- Exceptional medical coverage, ReversingLabs covers nearly 90% of premiums across all coverage levels, significantly reducing out of pocket costs
- Health Reimbursement Arrangement (HRA): we reimburse your medical deductible, providing an extra layer of financial protection and peace of mind
- 100 % Employer-paid dental, vision, disability, and life insurance
- Voluntary benefits including life insurance, Hospital Indemnity, and Accident coverage for added flexibility and protection
- Pet insurance: because family comes in many forms
- Complimentary Calm app membership to support mindfulness, focus, and better sleep
- Flexible PTO: take the time you need to recharge and take care of what matters most
- Quarterly Wellness Weekends: company-wide 3-day breaks built into the year to truly rest and reboot.
- Remote work stipend to help offset internet and cell phone expenses
- Volunteer Time Allowance: 8 paid hours annually to support a 501(c)(3) organization you care about
- Continuous learning and development with full access to Udemy Business
- Clear paths for advancement, internal mobility, and ongoing career development
- A collaborative, innovative, and remote-first environment where your work has real impact
- ReversingLabs is proud to be recognized as a Best Workplace by Inc. (2025) and a Best Place to Work by Built In (2025 & 2026) across multiple categories. Reflecting our commitment to building a workplace where people feel valued, supported, and empowered to grow.
ReversingLabs was founded in 2009 with the mission to offer the ultimate threat detection solutions. Our security products are used by some of the largest organizations in the world, including 2 of the top 3 banks, 4 of the top 6 software companies, and 2 of the top 6 insurance companies. We have been honored with numerous awards through the years including the 2023 Global InfoSec Award, 2022 CDM Global Infosec Awards, 2021 SC Media Trust Award for Best Threat Intelligence Technology, a 2020 Stevie Award, and the 2017 JPMorgan Chase Hall of Innovation Award for our truly unique malware and explainable threat intelligence products.
Our pioneering technologies, exceptional products, and successful customer deployments also drove investments in ReversingLabs by some of the prominent investors in the world. With remote employees throughout the United States, EMEA, Croatia, Canada, and offices in Boston, United States and Zagreb, Croatia, ReversingLabs will continue to deliver groundbreaking innovation with top global talent.
We are committed to an inclusive and diverse team. ReversingLabs is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. If there is a match between your experiences/skills and the Company needs, we will contact you directly. ReversingLabs is an equal opportunity employer. For U.S.-based roles, candidates must be authorized to work in the United States without the need for current or future employer sponsorship. ReversingLabs does not sponsor employment visas at this time.
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