Content Manager, Localization

Tripadvisor is looking for a Content Manager for our Italian market to develop outstanding, culturally-aligned experiences for a global audience. As a key representative of our users, you will ensure that our content fosters trust, resonates with local audiences, and increases conversion. You will be the bridge between global product vision and local cultural reality.

This is a high-impact role where you will directly contribute to our business growth by improving user engagement and brand perception in one of our most important markets. You will be part of the Localization team and you will work with product, marketing, analytics, research, engineering, and design teams to influence every aspect of content creation.

Job Location: Hybrid in the UK

This role is a hybrid position that requires 2 days per week in our London office.

What You'll Do

• Craft, Adapt & Refine: Localize, write, edit, and transcreate clear, culturally-relevant, compelling content across all user-facing touchpoints. You’ll own the voice of your market, ensuring content is resonant, persuasive, and local-first.

• Shape the Content Strategy: Partner with product managers, UX designers, SEO, vendors, and researchers to define and execute content strategies for high-priority product features, from initial concept to launch.

• AI-native localization: manage LLM-driven workflows, help design prompts, and leverage machine translation to protect quality, maximize efficiency, and scale content volumes.

• Think as a user: Act as the voice of the traveller. You’ll synthesize local user research and market trends to challenge global assumptions and advocate for local user needs.

• Drive impact through testing: Initiate and support A/B tests on localized content to measure the impact on conversion, engagement, and traffic to inform content strategies.

• Collaborate and Iterate: Work seamlessly with cross-functional teams to ensure content is integrated into the design and development process from the beginning. Provide regular feedback to your global colleagues and contribute to a unified content strategy.

• Own and Maintain Quality: Ensure all content adheres to Tripadvisor Group’s brands voice and tone while feeling completely natural to local users. Partner with translation vendors to create, maintain and optimize all linguistic assets for your market.

• Champion usability: Operate within a continuous QA mentality to keep the UX fresh and relevant. Proactively identify and fix content-related issues in our product, making data-driven, user-centric recommendations for improvements.

  
  

What We're Looking For

• Native-level fluency and cultural authority: A deep, intuitive understanding of the language, culture, and user behaviour in your market.

• 5+ years of experience: You worked in a localization, UX writing, transcreation, translation, content design, or related role within a global ecommerce or tech company. Experience in the travel industry is a significant plus.

• Open-minded, innovative approach: You use AI as an enabler and you have a curious, forward-thinking mind. You are comfortable experimenting with technology to automate the repetitive so you can focus on the creative.

• Excellent command of localization practices: You master foundational internationalization and localization principles. You have 3+ years experience of working with translation management systems and you have familiarity with linguistic quality assurance frameworks (MQM or similar).

• A solid understanding of UX content methodologies: You are comfortable working with design tools (e.g., Figma, Miro), analyzing user research, and using data to inform your decisions.

• Strong communication and collaboration skills: You build strong, collaborative relationships with cross-functional colleagues, using data and user insights to demonstrate how localized content strategy serves as a primary engine for global growth.